Embroidery software company Wilcom has introduced a new loyalty programme called Wilcom Thrive.
Free for embroidery professionals to join, Thrive rewards users with points that build up to move the users into different tiers: Bronze, Silver, Gold and Platinum. Each tier unlocks a new set of benefits, including money off subscription renewals. Tiers are cumulative, so once you reach one, its benefits are yours along with everything below it. Bronze opens with a 20-point welcome bonus, free design and font packs, exclusive content and the Thrive dashboard; Platinum adds a 10% subscription renewal discount.
“The tasks are things you are very likely doing already,” the company explained. “Finishing an Academy lesson or a full course. Attending a webinar. Leaving a review. Writing a few lines about how your business uses EmbroideryStudio. Giving us feedback on a beta feature. Every one of them is worth points, and every point counts toward your tier.”
Over the coming months Wilcom says it will be adding challenges, point multiplier campaigns and an expanded benefits catalogue.
Those wishing to join need to be a Wilcom commercial user and have a Wilcom account.
