New Pure Organic Collection is a statement in sustainability

With its new Pure Organic Collection, Russell aims to make a statement and minimise its ecological footprint at the same time. “The 100% organic cotton found throughout the collection is another step towards sustainability,” says the brand. Its new GOTS-certified line is responsibly manufactured and includes T-shirts, polos and sweats in a variety of colours for men, women and children.

Pure Organic Heavy T Available for men and women, the Pure Organic Heavy T (118M/F) is made from a heavier weight 190gsm fabric and, thanks to its label-free design, can easily be personalised. It’s available for men in sizes XS-3XL and in sizes XS- 2XL for women.

The Pure Organic Tee and Polo The new Pure Organic Tee for men and women (108M/F) is also available for kids (108B) aged 3-14 years, while the elegant Pure Organic Polo for men and women (508M/F) featuring tone-on-tone buttons is offered in eight colours.

The Pure Organic Hooded Sweat High Collar and Reversible Sweat To round off the new collection, Russell has introduced two unisex sweatshirts. The Pure Organic Hooded Sweat High Collar (209M) features a three-part hood for improved print placement, and comes without a label for easy personalisation, says the brand. The eye-catching Pure Organic Reversible Sweat (208M) has also been launched; both styles come in eight colours, and are available in sizes XS-3XL.

The new Pure Organic Heavy T

Russell’s new Authentic Quarter Zip Sweat for men

Russell says its new styles for 2020 unite proven classics with innovation, and always have a focus on quality, extraordinary details and printability. The brand’s flagship Authentic Collection has grown this year with an additional five new styles for men, women and children.

Authentic Quarter Zip Sweat The new Authentic Quarter Zip Sweat (270M) is available for men in sizes XS- 4XL in five colours: French navy, white, black, convoy grey and burgundy.

The Authentic Sweat Jacket This popular style is also now available in a feminine fit for women (267F). “Its fine, 100% cotton surface and concealed zipper provide an excellent background for all types of finishing,” says Russell. The jacket is available in sizes XS-XL, and in the customary colours. It’s also now available in burgundy for men and women.

Kids Authentic Raglan Sweat For younger wearers, the Kids Authentic Raglan Sweat (271B) comes in six colours. Available in ages 3-14 years, the sweat features a straight cut and raglan sleeves for more freedom of movement, says the brand.

Authentic Hooded Sweat Now available in a kids’ style (265B) for ages 3-14 years, the Authentic Hooded Sweat is made with a three-layer weave and comes in six colours: bottle green, black, French navy, bright royal, classic red and burgundy.

Authentic Zipped Hood Sweat Russell’s final new style for kids, the Authentic Zipped Hood Sweat (266B) which is also available in six colours, including burgundy.

Stretch Polo Another new style from Russell for the coming season is a fitted women’s version of the Stretch Polo (567F). “Extra details such as tone-on-tone buttons, shoulder trims and the label-free design make this polo an indispensable garment for both private and corporate uses. Thanks to the wide choice of colours and sizes, it’s suited to a variety of occasions,” says the brand.

This year, a number of Russell’s bestsellers have had new colours added: the Ultimate Cotton Polo for men and women (577M/F) now comes in bottle green; the Adult Hooded Sweatshirts (575M) and the Hooded Sweatshirts for kids (575B) both now come in burgundy; and the brand’s HD Collection has been extended to include two new colours: convoy grey and French navy.