Russell’s new fashion forward outerwear, knits and sweats are the ones to wear in 2018

“The new Bionic Softshell Jacket (410M/F) with its Bionic-Finish Eco is the jacket to wear in 2018!” says Russell Europe. Described as being “friendly to nature, backed by technology”, the jacket has been engineered to provide protection against the elements with an environmentally-friendly and sustainable base. The innovative finish on the jacket is based on a fluorinefree recipe and repels water from the fabric’s surface.

The new jacket has a contemporary classic fit and comes with a plethora of features, including contrasting zips and accents for a refined look; covered zipped pockets, one on the chest and the other on the sleeve; protecting chinguard; stand-up collar and inner storm flap to protect from the wind; adjustable sleeve hems with injected cuff tabs and loop Velcro; inside front honeycomb jersey lining; generous mesh pocket; and seamless shoulder parts for greater comfort and maximum space for decoration.

The high performance, durable, water-repellent fabric has a hydrophobic membrane and promises a high moisture vapour transfer. It also has hydroshell air panels under the arms for enhanced movement and breathability. Made from three-layer softshell fabric, it comes in men’s and women’s styles (XS-4XL) and in five colours: black, classic red, French navy, stone and iron grey.

“From outdoor activities to commuting in the city, corporate events to leisure and logistics, whatever you do – you’ll look smarter in Russell Europe’s Bionic Softshell Jacket,” advises the brand. “Caring for the environment and pioneering technology come together in this new, breathable, windproof and waterproof outdoor jacket.”

The new Bionic Softshell Jacket – friendly to nature, backed by technology

The Men’s Sleeveless Cardigan

The new HD Zipped Hood Sweat

The new Bionic Softshell Jacket

Modern knitwear

“Whether it’s for work, college or leisure, Russell Europe’s new knitwear styles are classic, timeless and so easy to wear,” says the brand. In 2018, Russell Europe has extended its range to include a new Men’s Crew Neck Pullover (717M), Ladies’ CrewNeck Pullover (717F), Men’s V-Neck Knitted Cardigan (715M) and Men’s V-Neck Sleeveless Knitted Cardigan. There are now eight key pieces in the range in men’s and women’s sizes 2XS-4XL.

The brand suggests that its new knitwear styles can both dress up professional attire or be worn with jeans for a more casual look. Russell has also more than doubled the colours available with cranberry marl, denim marl and charcoal marl having been added to the timeless colours of black and french navy.

New style and sizes for the HD Collection

Also new from Russell Europe for 2018 is the HD Zipped Hood Sweat (284M/F). Available in the same colours and sizing as the rest of the HD Collection of Sweats, the new style also benefits from the same contemporary slim fit, marl colours and removable, adhesive neck label which have made the range so popular in retail and promotional sectors, reports the company.

There’s more good news for resellers and retailers looking for larger sizes in the HD Collection, as all the tees and sweat tops have been extended by one size. This means the tops from the men’s HD Collection now go up to 3XL with sizing up to 2XL for women.

“If you want a brand that’s fashion forward, is at the forefront of innovative fabrics and has great ethical credentials, then Russell Europe is the one to wear in 2018. Visit us at P&P Live! on stand number C50.”