EarthAware As is expected of any Westford Mill collection, the new styles are “the perfect blend of conscious design with no compromise on aesthetic”. The brand notes: “Our ever-expanding EarthAware collection is the perfect example of this. Made from 100% organic twill cotton, each piece is yet another step in the right sustainable direction. Delivering on simple, functional design, whether styling for work, travel or leisure.”
The EarthAware Organic Twill Tote (W691) is a reliable favourite – a classic tote with heritage charm and comfortable carry handles. The EarthAware Organic Twill Shopper (W695) is designed for those looking for simple functionality that blends with soft, casual styling. The generous capacity is grocery store-ready, while a diverse range of colourways compliments all aesthetics.
The Organic InCo. Gymsac (W160) appeals to all ages, for a variety of different uses from the gym to the school playground. A tactile rope drawcord gives a soft, rustic finish to this simple yet practical design. The Organic Cotton InCo. Bag for Life (W161) can be carried anywhere in comfort, by hand or over the shoulder, whilst offering an ample capacity and generous surface area for printing.
The Organic Cotton InCo. Maxi Bag for Life (W165) is the ideal companion for any ‘big shop’ or trip to the farmer’s market. The 18-litre capacity and vast surface area also provides the optimum print-friendly decoration space.
Natural Starched Amongst other fresh additions across multiple collections, Spring/Summer 2024 also welcomes a range of new Natural Starched styles in an array of angular silhouettes designed for boxy styling and structured storage. The all-natural construction leaves traditional lamination behind, giving this collection strong eco credentials.
The Soft-Washed jute styles offer a chic distressed finish to complement laidback looks and casual beach styling. The special thing about this collection is that due to the nature of the fabric, colours naturally vary so each piece is unique in its own organic way. True Westford Mill charm.