You’ll know the name, now get to know the person. Clare Sisson, director of software at AJS Embroidery Services, discusses Jägerbombs, the draw of sign writing and old skool classics

How long have you been in the industry?
Nearly 20 years. In 1997 I moved from advertising to training in embroidery software within the company AJS Embroidery Services, which was started up by my dad, Alan John Sisson, three years previously. After training at the Tajima office in Japan and a few years after that at Pulse Microsystems in Canada, I then became director of software in 2004.

What’s your most over-used word or phrase?
Bobbars – local dialect for ‘do not touch’ – thanks to being a mum to a 22-month old daughter.

Which three words would your best friend use to describe your personality?
My best friend for the last 40-odd years, Louise, said she couldn’t just pick three so we have: Loyal, caring and bubbly, also vivacious, high-spirited and empathetic/sympathetic.

Favourite radio station?
Kisstory. Can’t beat a bit of old skool.

Tomato ketchup or brown sauce?
No contest, ketchup all the way, especially on a Saturday morning crispy bacon butty.

What was the last book you read?
Kitchen Disco or Peekaboo Zoo. I’m so rock ‘n’ roll nowadays!

What’s your party trick?
It’s not really a trick but something always happens when Jägerbombs are involved!

What’s your greatest ambition?
To be the best mummy I can be to Matilda.

What’s your guilty pleasure?
Space Raiders crisps, either beef or pickled onion flavour.

Is there another job that you’ve always wanted to do?
Being a bit arty farty, at school I also wanted to be a sign writer.

If you could be anywhere on earth right now, where would you be?
At the side of a pool – not a big beach fan – somewhere hot with an ice-cold strawberry daiquiri, people-watching.

Which gadget or app couldn’t you live without?
Sorry to be obvious, but it has to be my iPhone.

If you could ask one person (living or dead) one question, what would you ask?
I’m not really bothered about asking famous people obvious questions. I can only think of one person and that would be my Nana and I’d ask her if she can see her beautiful great-granddaughter.

Clare became director of embroidery in 2004

Clare’s ambition is to be the best mother to Matilda

Clare and Matilda enjoying the sun together