Trendwatch: Womenswear

The womenswear SS collections are always great fun and this year is no different, with nods to the 90s, colourful sports styles and festival bling

Happily for us, the fashion industry’s love for the logo T-shirt is showing no signs of abating. Whether it’s overt political messages or empowering slogans, they’re all being emblazoned across T-shirts that continue to sell out.

A lovely version of the slogan tee is a Zara style that has gathered sleeves with ribbons hanging off them – fripperies like this are big news at the moment. A good imprint pair is the Flowy Raglan T-shirt (8801) from Bella + Canvas, whose relaxed fit makes it a great fashion style.

Flowy Raglan T-shirt from Bella + Canvas

Cropped sports-inspired styles with slogans are almost as popular as slogan tees – athleisure styles are here to stay for quite a while longer. The Cropped Logo Sports Top from Simply Be is a cute piece whether the wearer is headed for the gym or to meet with friends. Similarly, the Cropped Hoodie (M140) from Mantis World is a great, casual yet ultra-cool option. It has a loose fi t along with extra long cuffs with thumbholes and extra long drawcords.

Cropped Logo Sports Top from Simply Be

Fringes are another hot trend this summer, as the fringed jeans from Glamorous show. Straight-legged and mid-blue, they are more than matched by the new Ladies Katy Straight Jeans (SD011) from So Denim by AWDis. This straight-fit, stretch denim, midblue style features light blasting and whiskering, along with twin-needle stitching detail.

Ladies Katy Straight Jeans from So Denim by AWDis

Those heading to festivals and looking to sparkle amongst all that mud will find just the thing in the Sequin Bum Bag from New Look. Decorators wanting to create a similar look that will rock their customers can opt for the new Oversized Belt Bag (BG142) from BagBase, which looks the business whether decorated or not. Made from 600D polyester and with a large main pocket boasting a three-litre capacity, it is ideal for the festival crowd and comes in black, French navy or light grey.

Sequin Bum Bag from New Look

The final product this month isn’t one seen on the catwalks, but it and others in the same vein will be everywhere by mid-May – it’s the When Harry Met Meghan tee from George at Asda. A good fit for this shapely tee is the Lady-Fit Valueweight Tee (61-372-0) from Fruit of the Loom. This hugely popular 100% cotton crew-neck T-shirt has shaped side seams for a feminine fit and the crew neck has a cotton/Lycra rib.

Lady-Fit Valueweight Tee from Fruit of the Loom