Catwalk regular, teamsport essential and high street favourite – the sweatshirt has it all. Images reviews the current trends in retail sweats and their imprint cousins
The ill-fitting, poor quality sweatshirts that were seen on sports pitches across the nation in the 1970s have been banished to the bin of history and, in keeping with current trends, sleek tops with subtle designs jostle for space on the retail rails with over-sized sweatshirts emblazoned with bold statement prints.
Fashionistas can choose to spend £135 on the Sportmax Code Stitched Flower Sweatshirt from House of Fraser or they can opt to add their own branding to the equally trendy, relaxed-fit Unisex Sponge Fleece Crew Neck Sweatshirt from Bella+Canvas (BE111).
There are plenty of examples to choose from, including the embroidered shorts from Glamorous, a garment that can be teamed with a simple top for a cool, sophisticated look. Its imprint partner is the LV831 Ladies Microfibre Shorts from Finden+Hales.
New Look offers a complete sports look that oozes style, from futuristic leggings to flattering, long-fit tops. Spiro has a wide range of performance garments that can be used to recreate the look, including its S274F Fitness Women’s Crop Top, the S272F Fitness Women’s Stringer Back Marl Top and S171F Women’s Sprint Pant.
Anvil’s pre-shrunk Women’s Mid-Scoop French Terry Sweatshirt (A522F) is a great choice for customers looking to replicate the slim-fitting, vintage looks of the 100% cotton Maison Scotch Women’s Vintage Inspired Sweatshirt from Get The Label. For those hankering after a more gym-inspired image then New Look’s cropped Slogan Sweater with mixed media decoration is a fashionable choice, with American Apparel’s California Fleece Cropped Sweatshirt (5336) being its natural imprint partner.
For men there is the fabulous Skull Sweatshirt from Zara – an embroidered sweatshirt with elastic cuffs and crew neck – while Fruit of the Loom’s Premium Set-In Sweat (62154) provides the ideal canvas for those looking to replicate the look in the promotional market. The grey marl sweatshirt from Tu at Sainsbury’s is a nod to the ever-popular American collegiate-style sweat with its stitched V at the neck – a look that can be easily recreated using the Lightweight Crew Neck Sweat (JH040) from Just Hoods by AWDis.