Trendwatch: Athleisure

The public is showing no sign of falling out of love with athleisure anytime soon. Here’s your summer fix of the hottest sports-inspired retail styles plus their imprint pairs

There’s a lot to love in the Pretty Little Thing collection with Lady Leshurr, Lioness and Ms Banks, and not just their track produced by Will.I.Am to celebrate the collaboration: there’s neon colours, camo, body-confident sports styles teamed with heels… Those decorators looking to tap into the style and sell it to their customers can get inspired by the 100% Tall Black Slogan T Shirt with its repeating white logo pattern. The Women’s Ruth Organic Fitted T-Shirt from Nakedshirt at BTC Activewear is a good place to start, and is made from 100% combed ringspun, organic cotton.

Women’s Ruth Organic Fitted T-Shirt from Nakedshirt at BTC Activewear

Guess has an excellent range of activewear, including a cropped gym top with an eye-catching logo that is perfect for nights out. Its imprint pair is the Women’s Fitness Crop Top (S274F) from Spiro in lavender with a string back and elasticised band. It’s made from a soft, athletic fabric and can be printed either directly or using transfer, as well as being suitable for embroidery.

Women’s Fitness Crop Top from Spiro

For those wanting luxe athleisurewear, Bonprix has a winner with its sweater dress with a sequin chevron – it’s an excellent example of fashion and sportswear coming together. To go down a similar route, we recommend starting with the Hoodie Dress (JH015) from Just Hoods by AWDis. This longline hoodie is made from 280gsm, 80% ringspun cotton/20% polyester and oozes street style.

Hoodie Dress from Just Hoods by AWDis

For men, Superdry has come up trumps with its navy sport joggers with neon logos on one leg – two hot trends in one. The French Terry Jogger (FR630) from Front Row is ideal for decorators who want to follow this style. The slim-fit style has an elasticated ribbed waistband and ribbed cus at the hem, and is tag-free.

Finally, a gymsac is needed for holding essentials whether it’s for going to the shops, a bar or – no, surely not – an actual gym. The Nike graphic gym sack from Deichmann is, predictably, spot on. Create your own athleisure style with the Icon Gymsac (BG110) from BagBase, which comes with chunky drawcords, a hidden stash pocket and a tear-away label.

The Icon Gymsac from BagBase