BMB will be introducing the new Signature Suiting Collection this October. It promises “stylish, modern cuts coupled with a durable fabric that performs.”
The collection comprises a jacket and trouser combination for the boys, while for the girls there’s a jacket that can be paired with either a trouser or skirt. It has been created following extensive research, as BMB’s head of design, Emma Robertson, explains: “We arranged multiple focus groups in schools across the UK to get to the bottom of what students really want from their school uniforms. The resulting research and ideas gathered from these sessions laid the foundations for the development of our 2018 schoolwear range, including the Signature Suiting Collection.
“Speaking directly to groups of students gave us the starting point for the design direction; we then combined that with fashionable shaping and high street-led detailing. We also recognise the importance of being able to offer a collection that is not only contemporary, but is also durable and can withstand the demands of the school day.”
The Signature jackets are made from the durable Ziggys fabric, which the brand says has been tried and tested in various BMB schoolwear items over the years. “It has performed superbly in the school environment with its durable qualities combined with a soft, comfortable feel,” notes Emma. “Made from 100% polyester, Ziggys fabrics wash well at 40°C and are also easycare and non-iron – critical for time-poor students and families.”
We want to encourage buyers to come to the Schoolwear Show and see the products for themselves to feel the fabrics and experience the quality first hand
The jackets are stylishly cut with a modern fit, and have slimmed-down lapels and pocket flaps that are finished with a single-button front opening for girls and two buttons for boys. “The striped jacquard sleeve lining adds a final, fashionable flourish to this flattering tailored style,” adds Emma.
“As one style doesn’t necessarily fit all, we have offered two choices in the trousers – a classic cut or a contemporary, slimmer fit – and girls have been given the additional option of either a straight or pleated skirt,” she continues.
All the garments in the collection are available in three colours – navy, black and steel grey – and feature Maxtech Resist Plus, BMB’s own stain-resistant coating, explains Emma, who adds that, “School uniform is an investment that must stand the test of time.” The materials used in the collection have all been selected for their ability to offer a stable surface for machine embroidery. The jackets have an internal zip for easy embroidery access, and can be trimmed with BMB’s bespoke cord and braiding.
The Signature Suiting Collection will be officially launched at the Schoolwear Show in Solihull on 15 October 2017 and available from stock later in the year. “We want to encourage buyers to come to the Schoolwear Show and see the products for themselves to feel the fabrics and experience the quality first hand,” says Emma. “We have shown a few key customers our developments over the past few months and the reaction has been very positive.”