The Fruit Way


Fruit of the Loom announces sustainability campaign and news for 2022

Athletic heather

Fruit of the Loom is known for its premium quality, fair working conditions and “optimally finishable” textiles. The selection of colours and sizes leaves nothing to be desired either. And yet the company is going one step further and releasing a new colour for 2022: athletic heather.

A total of five styles – T-shirts and polo shirts – will be available in the new grey shade.

The sporty grey is sleek and elegant, highlights the silhouette and suits every style. The special thing about athletic heather, notes Fruit of the Loom, is that the fabric comprises a blend of 90% cotton/10% recycled polyester.

“This means that the fabric feels pleasantly soft against the skin and is fully in line with the our sustainability campaign, ‘The Fruit Way’.”

Fruit of the Loom Sweat Classic Elasticated Cuff Jogpants
New athletic grey will be added to Fruit of the Loom’s already extensive colour palette in 2022
Fruit of the Loom Ladies Classic Hooded Sweat

The company is committed to ambitious new sustainability targets for 2025 and 2030

Ethical and ecological measures

‘The Fruit Way’ represents the ethical and ecological measures Fruit of the Loom has taken in recent years as well as its commitment to ambitious new sustainability targets for 2025 and 2030.

“Fruit of the Loom is aware of its responsibility as a clothing manufacturer and promotes a sustainable future for everyone in many areas – from employee development to caring for our planet. With various ‘Fruit Facts’, we’re providing customers and manufacturers with important information aimed at strengthening their trust in our textile company.”

A couple wearing Fruit of the Loom sustainable garments holding hands and standing in a lake
Fruit of the Loom promotes a sustainable future for everyone

So stay on the ball and always be informed about the latest facts on sustainability at Fruit of the Loom… 

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