[Updated 12/02/19]

Tesco has closed its Uniform Embroidery Service today (12 February 2019).

The supermarket chain, which will continue to sell plain school clothing, said that its customers can now order embroidered uniform directly from its supplier, through the supplier’s new service – My Clothing. Tesco stated that it will be working closely with My Clothing “to ensure a simple transition for schools and parents”.

Tesco also confirmed that My Clothing will continue to donate 5% of sales to schools “for at least the first year of service”.

My Clothing Ltd was incorporated on 3 December, 2018. The company’s directors, Inder Jain and Neety Jain, are also active officers of Wolverhampton-based Slick Stitch Embroidery Company.

The Tesco Uniform Embroidery Service was launched in 2010 and promised, “An easy way to get great value school uniforms in your school’s colours, complete with embroidered emblem – and to raise money for your school just by shopping with us.”

David Burgess, chair of the Schoolwear Association, the representative body for the Specialist Schoolwear Industry said: “The Schoolwear Association (SA) is aware of the decision by Tesco to stop embroidery of any school uniform.” He added: “The peak flow during the BTS (back-to-school) period and the logistical challenge of supplying children’s personalised uniforms in such a short timeframe makes it a very specialist business.

“This is where schoolwear professionals excel; they are focused on delivering the whole uniform on time. Schoolwear specialists take great care to plan ahead of BTS, holding significant stock all year round and committing to supply all children at the busiest of times regardless of size.”

Tesco has published further details and a FAQ page here.