Tailored Branding: Four-head Tajima TFMX-IIC Type 2 from AJS Embroidery Services

Steve Hesford, director

Tell us a bit about your business

Tailored Branding is a family-run business, which was established in 2003 by canoeing enthusiasts, Steve and Ruth Hesford. Originally a canoeing sales business, the company diversified in 2016, utilising the skills of the team and Steve’s experience in print and digital graphics technology in a broader capacity. We now provide smarter business branding that always stands out, from corporate branded goods and branded items for many sectors including commercial, construction, hospitality and sports. Some projects of note include providing all of the promotional items for the Canoeing World Championships and the Table Tennis Championships.

What is the latest embroidery machine you’ve bought from AJS, and when did you buy it?

In October 2018, a four-head Tajima TFMX-IIC Type 2. It was to replace a very old Brother single-head industrial machine that we bought secondhand from Ebay when we started to embroider clothing. We needed a multihead machine due to increased workload and a new machine that would be reliable and not require constant tinkering. It cost £24,000 and we were lucky to receive some grant funding towards it from a local small business grant scheme. We chose AJS as they gave us the best quality experience at our demo without any issues, with all of the staff being friendly and knowledgeable.

Is there anything you’d like to see in an upgrade or don’t particularly like about it?


What’s it like to use? Do you have any tips on how to get the most out of it?

In our limited experience of having the Tajima, we have found it a very user-friendly machine which has the capability of creating intricate and detailed designs every time, whether it’s one embroidery or 100.

What sort of work is it used for?

We use it for both short and long runs of corporate clothing, sports kits, bags, caps and hats. It is so fast and accurate that even if we are embroidering a single item, if we have capacity we prefer to embroider it on this machine than a single-head one.

What other machines do you have? Does your latest machine work in combination with any of them?

To be able to provide a complete service to our customers when it comes to garment decoration, we have a Roland printer, a vinyl cutter and a heat press, and we have also just purchased a TexJet direct-to-garment printer.

What would be your advice to others thinking of buying an embroidery machine?

Take your time, take samples of the garments you are likely to be embroidering with you when you go for a demo and see how the different machines cope with it. Don’t forget to think about who is going to be using the machine as some are more user-friendly than others and an inexperienced operator may find some trickier than others.