Images discusses the preppy look and fashion colours for 2016 with Kieran Murphy of Ralawise, distributors of Asquith & Fox
What key fashion styles can decorators expect to see in 2016?
There are a number of key trends evident for 2016. On the high street chinos are hugely popular and are now a go-to wardrobe essential. The Asquith & Fox chinos, with their preppy classic appeal, can be worn with almost anything from a polo shirt to a formal shirt or blazer.
These chinos are greatly influenced by the preppy style, but we have also closely followed the south European trend that now dominates the high-street. Strong and rugged, yet lightweight and comfortable, they up a fantastic opportunity for decorators. The chinos are ideal for front of house, corporate or leisure customers, and the strong colour range enables the decorator to easily match branding requirements. The new year also sees the launch of the much awaited women’s chino from Asquith & Fox in six super colours that coordinate with the brand’s polo.
Does the preppy look extend beyond chinos?
Yes, a large number of the new styles you’ll see will be inspired by the American preppy style and related brands. Three of Asquith & Fox’s new styles are perfect examples of this trend. The Classic Fit Tipped Polo, the Classic Fit Contrast Polo and the Vintage Rugby Shirt all perfectly complement the chinos. Both the Tipped and the Contrast styles have a Jacquard woven collar – a styling detail that we’re also expecting to be popular next year.
Asquith & Fox is well known for its range of colours, what shades are you expecting to be most popular in 2016?
Colours that we feel are going to be big sellers this spring include peach, yellow, pink, plus cornflower blue and lilac. Heather greys and blues have become huge this year due to the influx of styles from the US, and over the next year coloured heathers such as purple and red will add an extra splash of colour.
Colours more commonly associated with the 80s were seen on the SS16 catwalks and we also expect brighter colours to be more in demand on the high street as we head towards summer. Asquith & Fox has expanded its polo range to 50 colours for 2016, including neons, acids, heathers and washed effects, while the men’s chino range now has a choice of 14 colours. The vibrant range of colours allows the customer to wear a wide variety of colour combinations and to clash with confidence.
Apart from on-trend colours and styling, what are the other factors you consider when developing fashionable designs for the imprint market?
Decorators have one common theme and that is their ability to really add value to a garment. We want the Asquith & Fox brand to spark imagination, but of course to have success in this area the product and print surface needs to be of a high standard. The men’s and women’s polo’s are made from quality ring-spun combed cotton that combined with the tighter pique knit makes it excellent for all decoration techniques. Embroidery might be a natural method to turn to with polos but the superior surface does provide fantastic opportunities for the larger, more impactful on-trend designs that lend themselves to print, using techniques such as DTG and screen print.
Having said that, matching your decoration to the style is also important. For example, using appliqué designs is great way to complete the preppy look.
What is the best piece of advice you can give to Images readers to help them sell more Asquith & Fox garments?
Try it yourself and get your customers to try it! The proof is in the pudding – products like the Classic Fit Polo stand up against anything else within the market. Also, we have some fantastic marketing resources and engaging photography to help you get your customers as excited about the brand as we are.