Melissa Moylan, creative director of womenswear at trend forecasting agency Fashion Snoops, shares insider info on what styles to expect in the T-shirt sector this year
Designer: Joseph
Boxy tee
T-shirts are driven mostly by boxy, slightly oversized fits. Shoulders are exaggerated or slightly sloped, giving off the boxy look. This is the most important shape direction for T-shirts, because it offers a commercial update to the classic style and allows for any graphic screen or print placement.
Designer: Louis Vuitton
Cropped / midriff
Cropped styles are relevant for the young contemporary/ junior market. They also often take on a boxy silhouette with broad shoulders. Another alternative would be the midriff shape, which requires stretch jersey material for a fitted cropped style.
Designer: Anthony Vaccarello
Shoulder influence
Shoulders are the key erogenous zone, so T-shirts tap into that with styles like cut-out shoulder, off-the-shoulder and one shoulder styles.
Designer: DKNY
Graphics
Trends in T-shirt graphics are very aggressive with powerful messages as well as billboard-like branding.
Novelty
Lace-up styles offer a new detail update to drive sales for the young contemporary and junior market. The styling detail adds just enough newness, and taps into a bohemian element.
Mixed media continues to be a driving trend. The combination of different materials on T-shirts bring a fresh, new look.
