South East Workwear is set to open a renovated Helly Hansen shop in its retail store in Abingdon, Oxfordshire.

The company plans to reopen and unveil the revamped Helly Hansen shop-in-shop department store in April (subject to government guidelines on retail reopening in England), which now doubles its existing space to cover the entire front of the company’s 6,000sq ft showroom and warehouse.

“We decided it was time to freshen up, to make things a bit more exciting for our customers,” explained Adrian Burton, company director of South East Workwear.

“Paul Barnes, our area sales manager from Helly Hansen Workwear, was keen to bring some new concepts to the store for 2021 and kick this year off with a new look.”

New products for 2021 have also been pre-ordered and are due to arrive at South East Workwear this year as they’re released, including the new Manchester workwear range, added Adrian.

“We can’t wait to get back to welcoming customers back into our store to see not only our amazing new Helly Hansen workwear shop, but also some of our other amazing brands, such as our newly refitted Rock Fall safety footwear section.

“The past 12 months has seen us busy selling PPE to the local authorities and NHS trusts across the UK — thank you to all our customers and suppliers who have supported us through the past 27 years, and let’s hope the future looks bright for us all now.”

We can’t wait to welcome our customers back, says Adrian