Print-on-demand specialist Snuggle has invested in more systems from Kornit Digital, increasing its direct-to-garment (DTG) production capacity to more than 24,000 pieces a day.
It has expanded its line-up of Kornit Atlas Max Plus DTG machines by adding another two, alongside a Kornit Atlas Max Poly for polyester printing and a Kornit Titan smart textile dryer.
Based in Peterborough, the company serves a broad range of online retailers and other garment decorators with an array of print-on-demand and trade print services. Its production also features embroidery and direct-to-film (DTF) systems.
Akil Thathia, director and co-founder of Snuggle, said: “We were the first Atlas Max customer in the UK when it was unveiled over five years ago and have always been delighted with its ability to deliver consistent quality and an economical cost per print to ensure profitability in any quantity.
“A key element of our business growth is directly tied to the power of Kornit technology which is why we have invested so heavily in their advanced direct-to-garment systems over the years. Our partnership with Kornit is strategic to our continued planned growth and success.”
Snuggle has expanded its production space by more than three times since Akil and his cousin, Shabbir Maimoon, set the business up in 2011. It sources its machines directly from Kornit Digital.
Guy Yaniv, president of Düsseldorf-based Kornit Digital Europe, said: “If you’re looking for a real-world example of how digital textile production is transforming the industry, look no further than our partnership with Snuggle.
“The company has been at the forefront of high-quality, on-demand fulfilment since it was founded more than a decade ago and continues to evolve and grow alongside customer requirements to match demands of a market requiring speed, adaptability and quality.
“We’re proud Snuggle has chosen Kornit as the foundation of their digital textile production environment. Working together, we’ve enabled them to produce with the agility today’s market requires to rapidly grow their business. Partnership is the foundation to our joint success.”
Click here to read about Snuggle in the May 2025 edition of Images magazine.
