Today, Shirtworks services brands and consumers on five continents and offers a wide variety of personalised apparel and workwear, including sportswear, sweatshirts, caps, jackets, children’s wear, and other pieces.
“Shirtworks supplies decorated garments to all industries,” says Arron. “We have a very diverse customer base, from consumers ordering one-offs to small brands and ethical-conscious B2Bs needing up to a thousand pieces or more. We are known as an ethical decorator, GOTS-approved for both screen and embroidery.”
Kornit’s DTG technology uses a proprietary single-step print process and eco-friendly pigment inks that produce no waste water, imprint a variety of fabrics at the push of a button, and deliver vibrant, photorealistic digital impressions with a durability for wash, rub, and lightfastness. As the system requires virtually no set-up time or labour, print costs are low and consistent, making runs profitable from the first piece, simplifying the production of samples, and making any design specifications repeatable with precision.
“We turned to Kornit because it offered a one-process solution, and its inks are GOTS-approved, which is very important to us,” says Arron. “Being able to match Pantones is also very important to us, and key to moving our screen-print clients over to DTG. We also wanted a retail-ready product that would enable us to expand into drop shipping.”
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