Hybrid Services – the exclusive UK and Ireland distributor for Mimaki industrial printing and cutting solutions – has unveiled its new-look showroom in Crewe.

The upgraded facility was officially opened by Mayor of Cheshire East Council, Cllr Rod Fletcher, in front of a select audience, including CEO of Mimaki EMEA, Takahiro Hiraki. The event marks an important milestone in the more than 25-year relationship between the two companies.

Commenting on the decision to upgrade, Hybrid Services MD Brett Newman says: “In an increasingly competitive market, a facility like this is a powerful tool that elevates our sales capabilities, provides a fantastic resource for our reseller partners and offers an industry-leading experience for our customers.”

Brett Newman, Takahiro Hiraki, Cllr Rob Fletcher, Arjen Evertse, Mina Maeda<br />
(Mimaki EMEA) at the opening of the new Hyrbrid Services showroom

[L-R] Brett Newman, Takahiro Hiraki, Cllr Rod Fletcher, Arjen Evertse, Mina Maeda
(Mimaki EMEA)

The new showroom is not only a showcase for Mimaki’s technological innovation but also an education hub, with regular training sessions and workshops planned for clients.

Visitors to Hybrid’s showroom will have the opportunity to experience Mimaki products – from desktop cutting plotters to grand format flatbed printers – along with numerous examples of applications created on the equipment by Hybrid’s showroom team.

The new Mimaki TxF150-75 direct-to-film printer is one of a number of recently launched models on display. It sits alongside dye sublimation printers: the Mimaki TS100-1600 and the TS330-1600.

Arjen Evertse, general manager sales at Mimaki EMEA, stated: “Hybrid can bring its potential customers here to walk them through the process of seeing the possibilities and determining the right machinery for them. Hybrid’s 27 years of loyalty are very important to Mimaki so we would like to thank them for their support over this time.”

The new space serves as both a showcase of Mimaki’s technological innovation and a hub for education and collaboration, with Hybrid planning to stage regular training sessions and workshops at the new facility.

Brett Newman commented: “Our constant, focused and committed relationship with Mimaki Engineering has delivered the products that businesses need, and our team of people brings the knowledge, expertise and understanding of our industry. Our reseller partners add further expert know-how and provide additional complementary solutions and systems to the frame. Bring that all together in this fantastic environment, and it’s a recipe for success.”

Companies wishing to visit Hybrid to explore Mimaki’s range of solutions can contact them on 01270 501900 or enquire via its website.