Pure London has announced that it will be relaunching children’s fashion trade show Bubble in February 2019.

Gloria Sandrucci, head of sales at Pure London, stated: “News of Bubble’s closure caused huge disappointment in the industry. Following Pure London’s sale to ITE Group, our introduction of Pure Kid last season and lengthy research amongst retailers and brands, it became apparent how much the industry wants and needs a platform for kids. Pure London now offers its visitors womenswear, menswear, childrenswear and sourcing show Origin all under one roof, creating London’s largest festival of fashion.”

The next Pure London takes place at London Olympia on 10–12 February 2019.