Pure London 2019 will feature a collaboration with the United Nations Conscious Fashion Campaign at the Olympia London from 10-12 February 2019.

Supported by the United Nations Office for Partnerships, a dedicated installation for the Conscious Fashion Campaign (CFC) will be hosted in Pure London’s Conscious section showcasing ethical and sustainable fashion brands. Pure Conscious partner Common Objective will also hold a panel discussion with United Nations speakers to discuss the key issues facing the fashion industry and the importance of their Sustainable Development Goals.

Julie Driscoll, managing director at Pure London, said: “Since launching Conscious and our Power of One campaign to promote change across fashion industry, Pure London has set out to champion brands who put sustainability at the forefront of their business and provides a platform for retailers to discover exciting new ethical brands to meet the growing consumer expectations. We are over the moon to continue our partnerships with the United Nations via the CFC installation and Common Objective to place the spotlight on how conscious fashion is redefining the value of style.”

All brands working towards sustainability will be able to submit samples to the Conscious Fashion Campaign installation, where the pieces will be given a tag that identifies the Sustainable Development Goal they support and the brand’s stand number to direct visitors to their collection. Lucie Brigham, chief of office at the United Nations Office for Partnerships, said: “The Conscious Fashion Campaign drives awareness and advocacy to achieve the United Nations Sustainable Development Goals to end poverty, protect the planet and ensure prosperity for all.

“Consumers across the globe expect sustainability and transparency from their favourite fashion brands. The fashion industry has a rippling effect on society, having direct impact on the Sustainable Development Goals. The Conscious Fashion Campaign driven by Kerry Bannigan provides an important platform that demonstrates how the fashion industry is shifting business models, integrating sustainability principles and driving advocacy around a new paradigm in fashion.”

One of the largest fashion trade shows, Pure London 2019 will feature over 1300 womenswear, menswear and kidswear collections. The event will host 160 garment and fabric suppliers from 13 countries, as well as the Pure Origin show, which brings together various aspects of fashion sourcing and manufacturing to provide a “convenient and cost effective way for buyers to meet with UK and international manufacturers.”

The festival of fashion will showcase over 700 brands, sharing their trend and colour forecasting for AW19/20, as well as holding a daily conference programme, educational seminars, workshops and panels with industry experts. For more information and to register as a visitor or exhibitor, please visit the Pure London website.