More than 1,000 products were showcased for buyers of workwear and promotional and corporate clothing with the return of the Pro-Ad Merchandising Expo.
Taking place for the first time since the Covid-19 pandemic, the event featured 30 stands from suppliers of garments and other products for branding and promotions.
It was held last month at the home of the Newcastle Falcons rugby team, Kingston Park Stadium in Newcastle upon Tyne. It was hailed a success after 450 product enquiries on the day and 20 direct orders placed within a week of the show.
Production experts and corporate clothing and workwear specialists shared the latest garments and clothing accessories, demonstrating branding techniques to help marketers explore the different ways of branding and personalisation.
It also featured two speakers: Melissa Chevin, managing director of Globefish Consulting and a board member of the British Promotional Merchandise Association (BPMA), and Antonia Brindle of full-service marketing agency Get Brindled.
Carlo Nardini, founder of Northumberland-based promotional products company Pro-Ad, said: “The Promotional Merchandise Expo turned out to be a fabulous day for our visitors who buy and use promotional products or corporate clothing.
“The attendees discovered thousands of products on display, hundreds of new product ideas and some of the industry’s most prestigious experts showcasing a wide range of sustainable and UK-made products.”
