TheMagicTouch (TMT) has completed an extensive decoration compatibility evaluation of the new range of Printable Soft Shell outerwear from Result Clothing and reports outstanding success when printing the garments with the WoW 7.8 transfer paper, 123Flex, and Soldark eco-solvent material.
The Result Core Printable Soft Shell fabric, which is water-repellent, breathable and windproof, is a mechanical stretch crimped yarn, elastane-free and has been specially developed for printing. TMT says that it has three defined decoration solutions to meet market demands with both single and multi-colour transfer options.
“The existing 123Flex used with traditional plotter/cutters with low temperature application properties (110°C) together with 36 colour options solves any single colour demands quickly, easily and affordably,” says TMT. “The low temperature reduces any possible scorching or heat press impressions directly onto the garments.”
For affordable, full-colour images and complex free-form designs, the company recommends the latest WoW 7.8 transfer paper with its low temperature application (140°C). TMT says its White Toner technology enables decorators to target new business and bolster their sales and marketing. The cost per full-colour breast logo starts at 40p, with no cutting or weeding needed, making it easy to create personalised samples.
Jim Nicol, managing director of TheMagicTouch UK adds: “Garment decorators need to be pro-active in creating new business. While having a good online presence is important, nothing beats giving a personalised sample to a customer and selling them the benefits of great quality and great service. Customers want to be sold to and this approach makes it easier and creates real business. Over recent years we have seen a marked increase in customers offering higher quality garments with a niche marketing approach. The new Result Printable Soft Shell range offers some real opportunity as the range crosses-over so many markets.”
TMT confirms that its Soldark eco-solvent material is also suitable for the new range for decorators who prefer to use a traditional Print & Cut process.
(STOP PRESS: The Result Core Printable Soft Shell is now available from stock in the brand new all-navy colourway: www.result-clothing.com.)