New print-on-demand platform Merchr has been recognised for its responsible business practices with accreditation under the Good Business Charter.

The company was awarded the certification after meeting criteria set by the Good Business Foundation, an independent not-for-profit organisation that launched the charter in 2020.

It satisfied 10 components: paying the real living wage, fairer hours and contracts, employee wellbeing and representation, diversity and inclusion, environmental responsibility, paying fair tax, commitment to customers, ethical sourcing and prompt payment.

Merchr, which was launched earlier this year, has its offices and production facility in Middleton, Greater Manchester, and a marketing and development team in Elstree, Hertfordshire.

Enabling brands and retailers to create an online store, Merchr offers print-on-demand services for clothing, headwear and bags as well as other merchandise such as water bottles, desk and office items, power banks and earphones.

Sarah O’Donovan, Merchr’s brand and marketing coordinator, said the company supported and encouraged employee wellbeing by providing flexible working arrangements, training and development programmes and an inclusive culture.

Its print-on-demand model encourages more sustainable practices as it reduces waste because merchandise store owners do not have to hold any stock. The company uses water-based inks, BPA-free plastic bottles, and organic cotton in its garments.

Sarah added: “The Good Business Charter covers a wide range of areas which are important to Merchr and, as a start-up, we wanted to demonstrate to our users and stakeholders our commitment to good practices within the business.

“This accreditation will help to attract users who prioritise ethical and sustainable practices in the businesses they support, while at the same time ensuring we remain accountable.

“Furthermore, being part of a community of other like-minded businesses when it comes to values and mission, we feel Merchr can learn from others’ experiences.”

The charter’s founder members included Capita, Deloitte, Richer Sounds, Brompton Bicycles and London City Airport. More recently, companies such as TSB and Aviva have signed up.

Merchr users can design and upload their customised product collections with artwork, a logo, slogan or image through the Merchr Hub. Their products are printed or engraved on demand and dispatched direct to a customer. Users can also connect an existing website via Merchr’s integrations with e-commerce platforms such as WooCommerce.