Schoolwear supplier The Parently Group has acquired a specialist in footwear for children to help its customers expand their offering.
Parently, which owns the David Luke uniform brand, has expanded by adding Term Footwear which has been supplying high-quality durable shoes since it was founded in 2016 by Sharon and Lincoln New.
The acquisition means that trade customers can now provide footwear for buying alongside David Luke school uniform in one transaction.
Kathryn Shuttleworth, CEO of The Parently Group, said: “This move into school shoes comes at a time when the school uniform market is undergoing significant changes, driven by shifting ownership models and legislative uncertainties.
“In these times, diversification for wholesalers and retailers is essential. Expanding our offerings builds resilience and reduces risk as markets and products evolve.”
Term Footwear has grown into a trusted brand known for its durable, comfortable and stylish footwear designed with British children and the British weather in mind.
Sharon and Lincoln will continue to work with the Parently Group to assist with the transition, sharing their specialist knowledge and expertise with the team.
The Term product range caters to different age groups and preferences, from primary school children to teenagers, with options such as single and double touch-fastening straps, lace-ups and smart designs.
Term shoes are made from real leather, sourced in New Zealand and South Africa as a byproduct of open cattle farming, while the patent leathers are imported from Italy, ensuring durability and a premium finish.
Double-dyed leather means that scratches and scuffs are easy to re-polish and will not show white under the surface compared with cheaper products that are single-dyed and show a light grey or even white streak when scuffed.
Kathryn added: “As a wholesale distributor with a wide retailer network, collaboration is in our DNA. Since our founders, David and Adrian, started the business, we have remained committed to bringing products that have a strong story that resonates with retail customers.
“We are thrilled about Term Footwear becoming part of our group of brands and look forward to sharing the great opportunities that come from adding these excellent products to our retail portfolio.”
