Industry education specialist Shirt Lab has launched a six-week online programme for garment decorators to improve profitability “without simply working harder or selling more”.
Its new FastTrack Profit Sprint, running from 18 June, will guide business owners through a structured process to understand where profit is earned, where it is lost and how to build systems that deliver consistent financial results.
Unlike traditional finance courses filled with accounting terminology and spreadsheets, the Profit Sprint is designed for implementation. Participants will work directly on their own businesses each week using guided worksheets, discussions and practical exercises focused on real-world shop operations.
Marshall Atkinson, co-founder of Shirt Lab, said: “Most shop owners know they’re busy but many don’t know if they’re actually profitable.
“This sprint helps owners understand their numbers, identify where profit is leaking out of the business and build a system for making better financial decisions every week.”
Run from the US, the 90-minute sessions take place each week at 5pm UK time, which is midday US eastern time. Anyone who registers will receive recordings of all sessions plus an AI guidebook that is a companion to the event.
Throughout the six-week programme, attendees will work through a series of profit-building exercises covering financial visibility, profit targets, pricing discipline, operational efficiency, customer profitability and ongoing profit management.
Key topics include: understanding where money is actually going inside the business; defining realistic profit targets and financial goals; building pricing guardrails to prevent undercharging; identifying operational mistakes and inefficiencies that reduce profit; recognising which customers and jobs create the most value; and creating a repeatable weekly profit management system.
Participants will leave the sprint with a clear understanding of their current profit position, defined profit goals tied to business objectives, better pricing confidence and quoting discipline, a process for identifying and fixing profit leaks, a profile of their most profitable customers and work, and a practical system for generating profit intentionally rather than accidentally.
Each session includes a working component designed to produce immediate action and measurable results. Participants are expected to complete exercises during the sessions and implement changes between meetings.
Marshall added: “The goal isn’t more theory. The goal is building a business that generates profit on purpose. Every worksheet, discussion and assignment is designed to help owners make decisions that improve financial performance.”
The Profit Sprint is designed not just for business owners but also for general managers, operations leaders, sales manager, production managers and anyone responsible for profitability and business performance.
Registration is now open and priced around £72 (converted from US$97) for non-Shirt Lab Tribe members. For the full programme and registration, click here.
