Daiber brandable garments from the 'Simply Daiber.' campaign

One brand. One promise. Simply Daiber.

Following last year’s successful brand transition, Gustav Daiber GmbH is now consolidating its refreshed brand presence with the new campaign ‘Simply Daiber.’. In doing so, the company is sharpening its profile as a future-oriented corporate fashion platform with a full-service orientation.

Two become one

Last year, Daiber successfully united the products and services of its own brands, JAMES & NICHOLSON and myrtle beach, under one single brand: Daiber. With the new ‘Simply Daiber.’ campaign, the corporate fashion manufacturer is consistently building on this step and further sharpening its positioning as a future-oriented corporate fashion platform.

At the heart of the campaign is a clear promise to customers and partners: straightforward processes, reliable quality and tailor-made products and services. “With ‘Simply Daiber.’ we sum up our self-image: we stand for high-quality corporate fashion and a partnership-based service approach – straightforward, reliable and tailor-made. In other words, ‘Simply Daiber.’,” says Kai Gminder, who manages the company together with Christof Kunze. “Our products and services speak for themselves – and that is exactly what we are showing with this campaign.”

The JN824 jacket - part of the Simply Daiber. campaign

New campaign focuses on products and service promise

As the claim ‘Simply Daiber.’ implies, the visual design of the new campaign is deliberately kept simple. Each campaign visual features a Daiber bestseller or new product, shown only with its respective product number. No staging, no explanatory copy – instead, the products themselves take centre stage. With their timeless designs, durable materials and wide range of colours and sizes for different areas of application, they stand as representatives of Daiber’s service promise.

The JN070 polo - part of the new Simply Daiber. campaign

Discover the brand world behind Daiber

The campaign comprises a total of six visuals. Four showcase popular Daiber bestsellers, while two present innovative new products.

Among the bestsellers are the trendy 5 Panel Polyester Mesh Cap (MB070), the professional Craftsmen Softshell Jacket – Strong – (JN824), the high-quality Classic Polo (JN070/JN071) and the versatile Promo Hoody (JN795/JN796).

The new products include the stylish Oversized-T Unisex (8041) from the 2025 collection and the functional 3-in-1 Jacket GRS (JN1377/JN1378), a highlight of this year’s new collection.

The minimalist visual language sparks curiosity about the brand world behind Daiber, which ranges from high-quality corporate fashion to comprehensive services.

The MB070 baseball cap - part of the new Simply Daiber. campaign

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