Exhibitors at Newtech Glasgow achieved record sales at the event on 15 March. “Glasgow was our first one day show,” said Martin Morrissey at Coactive Events, the organisers of Newtech. “We wanted to keep costs and resources for our exhibitor partners down to the minimum whilst at the same time providing a top quality platform for sales, so we decided to experiment with a one-day show rather than two – and it worked!”
One of the exhibitors, Louise Burrows of Rayner’s, commented: “We have just returned from exhibiting at our first Newtech show in Glasgow and we are delighted with the outcome. The visitors are personally invited to attend which means they are fewer, with a serious interest in the range of products on show. As exhibitors we were able to have more meaningful conversations and demonstration time, which ultimately led to sales.
“We also like the fact that Newtech provides a ‘road show’ type of event whereby we can go and see our customers in a particular area rather than relying on them to trek miles to come to a particular venue.
“Newtech works and is certainly a great and more focused platform for us to exhibit our Roland engraving products throughout the UK to the people who really want to see them.”