Garment decorator MyWorkwear has completed major investments in AI and its digital platform as it begins celebrations of its 50th year in business.
It has invested around £10,000 into integrating AI into enhancing its operations, including streamlining the front end of its sales pipeline, supporting product selection and improving communications.
This work has been carried out in collaboration with Telford-based technology specialists AspireVita and European Innovation, backed by funding from Telford & Wrekin Council.
The investment follows February’s launch of MyWorkwear’s new website – part of a six-figure investment into the company’s digital platform.
James Worthington, co-owner and brand growth director of MyWorkwear, said: “The upgrade has significantly improved the online purchasing experience, making it faster and more intuitive for customers.
“It has also enabled us to enhance our customer ordering portals, giving companies a more streamlined and flexible way to manage their workwear orders.”
MyWorkwear has also made further investment into its production capabilities, with the support of a Telford UK Shared Prosperity Fund (UKSPF) grant.
It has contributed towards the purchase of a state-of-the-art six-head Tajima TMEZ embroidery machine, worth nearly £50,000, from supplier AJS.
James added: “This has expanded our capacity and enabled us to deliver even higher-quality embroidery on more intricate designs.
“The investment comes as we continue to grow our customer base, having now supplied workwear to more than 50,000 businesses across the country.”
With around £6,000 of support from the Business Energy Advice Service, as part of an £11,000 project, the company has boosted its sustainability by installing a new, energy-efficient heating system to replace an ageing set-up. “The upgrade has created a warmer working environment while reducing overall energy costs.”
As part of its 50th-birthday celebrations, MyWorkwear has this month launched the offer of free gifts for 50 customers every month over the coming year.
James added: “Following a year of strong growth and investment, we are now looking ahead to an exciting 2026/27.”
The business, based in Telford in Shropshire, was founded in 1976 by James’s father, Mike Worthington, initially to produce golf and cycle bags before quickly moving into the uniform and workwear business.
AI integration
MyWorkwear has deployed AI to streamline the front end of its sales pipeline, taking inbound enquiries and converting them into accurate quotes and polished proposals with minimal manual intervention.
The system interprets customer requirements, matches them against the product catalogue and pricing rules, and assembles tailored proposals that reflect the company’s standard commercial terms.
This frees the sales team from repetitive quoting work, accelerates response times to prospects and ensures consistency in how opportunities are presented, allowing the team to focus their energy on higher-value relationship-building and closing activity.
The company is also using AI as an internal-facing recommendation engine to support its team in suggesting suitable product alternatives when a customer’s first-choice item is unavailable, out of stock or unsuitable for their application.
By drawing on product attributes, prior order patterns and customer-use context, the tool identifies relevant alternatives that the team can confidently put forward.
This reduces dependency on individual product knowledge, shortens the time taken to respond to substitution queries and helps protect revenue that might otherwise be lost when a like-for-like match is not available.
On the management side, MyWorkwear is applying AI to read across the full breadth of customer communications, including emails, support tickets and other written exchanges, to identify patterns that would otherwise go unnoticed.
The system flags signs of customer dissatisfaction early so managers can intervene before issues escalate. It also highlights recurring themes that point to coaching or process-improvement opportunities within the team.
This gives the management layer a more systematic view of service quality and team performance, supporting MyWorkwear’s wider focus on accountability, continuous improvement and a strong commercial culture.
