As reported by Marshall Atkinson in the March issue of Images, MagnaColours has launched MagnaAcademy. First showcased in January 2017 at ISS Long Beach, this new training resource has been developed to help screen printers boost their skill levels as well as get the best results from the brand’s range of products.
The series of online courses aims to encourage more printers to explore and embrace water-based inks, and challenge the perception that this process is difficult. MHM Direct GB, the UK distributor for MagnaColours, demonstrated these water-based inks at Printwear&Promotion Live! 2017 throughout each of the three days without having to stop and clean the screens, confounding the usual criticism of water-based inks’ propensity to dry in the screen.
The courses include video instruction and will allow users to learn about the different products and screen printing processes, as well as about colour matching and quality control. Users are tested at the end of each module before moving on to the next and, where required, the online training can be enhanced with bespoke face-to-face training at Magna’s Barnsley, South Yorkshire, headquarters.
“As the leading authority on water-based screen-printing inks, MagnaColours felt a duty to help showcase the benefits and help our customers achieve great results every time,” explained Tom Abbey, executive chairman of MagnaColours. “Although water-based inks have really come of age, the perception is that they’re somehow more difficult to use, or difficult to re-train for. MagnaAcademy addresses that problem in an engaging and thorough way. It shows printers how to get the best results from water-based inks and the full capabilities of our product range.
“Using water-based inks no longer means having to compromise on the quality of the results, and that’s what we’re trying to communicate to the textile printing industry.”