Kornit Digital has launched a new Kornit Digital UK entity, devoted exclusively to serving the digital textile printing market in the UK – the industry’s largest market in the EMEA region, and the third biggest e-commerce market globally, (after China and the USA), with online sales of more than £76 billion in 2019.

According to Kornit, the move reflects its commitment to streamlining its logistics operation and ensuring a closer relationship with customers. “Kornit will be able to further support customers locally with resources to deliver services and value directly, with fewer logistical hurdles, and personnel attuned to the challenges and demands of that region.”

The investment in a UK-based organisation follows the company’s recent decision to end its partnership with Adelco Screen Process, from which Kornit will assume all its UK customer relationships directly. Kornit will maintain its strong partnership with Amaya Sales UK, “which has established a considerable footprint as textile print solutions provider to the British textile decoration community”.

Chris Govier, managing director of Kornit Digital EMEA, commented: “We’ve seen substantial growth in the United Kingdom in recent years, and owe a great deal of success to our partners. A dedicated UK distribution hub will ensure faster and more efficient service to our growing customer base, maximising our customers’ uptime and productivity, and we look forward to building upon our success as the pre-eminent provider of digital print technologies to this largest of European markets.”