Print equipment supplier Inkcups has expanded its team covering the UK and Ireland, strengthening its customer support and sales expertise.
Sarah Fenna has been appointed sales manager for the UK and Ireland, bringing more than 30 years’ experience in the print industry including extensive experience selling digital print equipment from Mimaki, Agfa and FujiFilm.
She has joined Inkcups after six successful years as business development manager and sales director at Soyang Hardware.
She will lead on strengthening relationships with existing customers and developing strong relationships with prospective customers looking to capitalise on opportunities in direct-to-object printing in drinkware, homeware, promotional products and packaging.
Keith Apps has been appointed field service engineer for the UK and Ireland, primarily focused on technical service for customers, performing installations and repairs, delivering customer training and providing customer support both remotely and on-site.
Before joining Inkcups, Keith worked at Mimaki’s UK and Ireland distributor Hybrid Services where he was responsible for handling installations, break/fix service visits and remote technical support on Mimaki products.
Previously, he worked at SwissQPrint, Spandex UK and HP, having been in the print technology industry for three decades.
These two appointments bring the UK-based members of the Inkcups Europe team to three after the appointment of Anthony Lye as field service engineer in 2024.
From October, customers in the UK and Ireland will also benefit from increased efficiencies thanks to Inkcups’ investment in a UK-based third-party logistics facility.
Hendrik Koemans, sales director Europe at Inkcups, said: “Interest in Inkcups’ pioneering direct-to-object printing technology is growing and these appointments, along with our investment in streamlining logistics to more quickly serve customers in the UK and Ireland, demonstrate our commitment to providing dedicated localised support to customers as we continue to expand our operations in Europe.
“Sarah is already building strong relationships with customers, and Keith and Anthony are invaluable in providing technical support, service and training to Inkcups users in the UK and Ireland.”
Inkcups supplies and manufactures digital inkjet equipment, pad printing equipment, laser plate-makers and related supplies. Its European team provide direct sales, technical support and warehouse from a headquarters in Freudenberg in Germany.
