These colourful T-shirts and hoodies were printed by Genesis UK in Tywyn, Wales, for How Hard Can It Be Events, which hosts fun, friendly running events based in Shropshire
We’ve noticed that bold and vibrant colours are gaining popularity for 2024, explained Lily Green, marketing manager at Genesis UK in Tywyn, Wales
“While previous years leaned towards more muted tones, there’s been a noticeable shift towards brighter and more eye-catching hues!”
Genesis UK printed onto 20 of Cottonridge’s Premium Contrast Hoodie (W73) — 10 in a fuchsia/baby pink colourway and 10 in turquoise/grey — which were then printed in yellow on both the front chest and back.
The company also decorated 30 of Just Cool by AWDis’ Cool T (JC001) in citrus.
These were printed on the front chest and back in navy.
The garments were printed using Resolute Ink’s R-Jet Pro DTF V4 with a compact finisher.
Genesis UK also used Kodak DTF inks and Resolute Hybrid Evo DTF films.
The feedback from our customers has been overwhelmingly positive, added Lily.
“After sharing images of the merchandise on social media, we’ve received enquiries from other race organisers, particularly for the Cool T.”
The T-shirts & hoodies were printed using an R-Jet Pro DTF V4
