New from Henbury Brands for 2016 is Bespokebury, a bespoke garment manufacturing service that will operate across all of the company’s clothing brands. Henbury’s managing director Katie Stewart explained the reasoning behind the service and how it will benefit decorators.

“We have been offering ‘very special specials’ for some time, but we wanted to establish a more formalised approach to our bespoke service so we launched the service at the beginning of this year. We put a competition out to our distributors for them to come up with a name which they felt would best describe the service that we offer. This not only allowed us to spread the word about the concept amongst their staff, but also was a great way of getting their feedback about the service.

“We are offering the customer the flexibility to expand on our current offer. There are occasions where a consumer needs to supply special sizes for their workforce or end user. We are able to adapt to this requirement by incorporating these special requests into our normal production process. We have been able, for example, to make trousers up to 50” waist and shirts with 2” longer sleeves in very small quantities as well as special colours. If one of our current styles is not offered in a specific colour combination, we are able to offer an alternative incorporating other current colours already offered in our range. Basically, ‘Our styles, Your way’.

“When we receive any Bespokebury enquiry, we first check when the next production is scheduled. This gives us an idea of timescales and also fabric and trims availability. Once this is established we can discuss adding bespoke pieces to scheduled production with our manufacturers. If this can be incorporated we will have this costed including various freight options and offer these to the customer.

“In a number of cases we are looking to hold stock of fabrics at our manufacturers specifically for Bespokebury orders to reduce lead times. We know lead time is a crucial element of most orders and we are working to give the quickest turnaround time possible to our customers.

“All Bespokebury orders are made within our existing manufacturers. This ensures consistency and guarantees the quality to the same great standard throughout our products.”