Graphtec GB has reduced the price of its CE series Lite-50 digital cutter as part of a new marketing initiative aimed at enabling wider access to its cutting technology.

“Developed primarily for small to medium-sized companies, the Lite-50 bridges the gap between the traditional craft/hobbies and higher-volume commercial sectors,” explained Graphtec GB. “The low price-performance ratio will appeal especially to entry-level operatives wishing to engage with digital cutting technology, but without the burden of a sizeable financial outlay, given the current uncertain economic climate.”

As part of the package, the cutter is supplied with the latest Cutting Master 4 software, which enables use of data created in Adobe Illustrator and CorelDraw programs.

Typical applications include sport and leisure clothing customisation, promotional products branding, glass decorative and vehicle graphics and self-adhesive vinyl-based signs and displays.