A garment decorator in the US has launched new technology that uses artificial intelligence (AI) to automatically turn text into images for its customers.

BlueCotton, a screen printing and embroidery business based in Kentucky, has added the new option to its online Design Studio which helps people create customised T-shirts.

The AI text-to-image generator enables customers to describe their design using only words and then they instantly receive a variety of AI-generated options to choose from.

BlueCotton has highlighted that it “eliminates the need for expensive graphic design fees and long wait times, making custom T-shirt design more accessible and affordable than ever”.

Mike Coffey, founder and CEO of BlueCotton, said: “The focus of BlueCotton is continuous improvement of the customer and employee experience. We believe this is yet another step in making the process of creating your own design easy, no matter the skill or creative level of the user.”

Founded in 1991 and now employing 120 people, BlueCotton ships more than 200 orders of custom screen printed and embroidered products across the US every day. Its customers include businesses, schools, churches and sports teams.

Its online Design Studio was introduced in 2007, offering a library of clip art and fonts as well as the option to upload a customer’s own images.


BlueCotton AI

Pictured: A T-shirt design generated with BlueCotton’s online Design Studio by AI using “French bulldog in clown’s hat and shoes with ice cream” as text