BTC activewear staged its second annual Open House at its Wednesbury DC in mid-November and despite the currency woes and the US election result earlier in the week, the mood in the warehouse from visitors, brands and BTC staff alike was buoyant and optimistic.
There was a huge number of new garments on display from the 27 brands exhibiting at the event, with BTC’s new, exclusive brand, Naked Shirt, launching 11 new styles for 2017. The three fabric choices from the brand – bamboo viscose/organic cotton, 100% cotton and organic cotton – all boast an extra smooth surface for decoration and are going to be of particular interest to those looking for retail-ready garments.
BTC activewear managing director, Steve Pope commented: “Our recent Open House was a great success with many customers saying how useful and enjoyable they found the event. We felt the concept worked well; an opportunity to see BTC ‘at work’ combined with full access to senior representatives of the major brands and sneak previews of their 2017 collections. This, coupled with machinery, print, embroidery, thread and software demonstrations gave a good all round experience for customers big and not so big. Staging the event in our distribution centre gives us a few logistical headaches but we feel it’s well worth the effort to create a unique experience for our customers and importantly it gives the opportunity for everyone in Team BTC to get involved.
“This is our second annual Open House event and, based on the great feedback received from customers and exhibitors (and some good ideas for things we can do better next time) is something we are very keen to make a regular calendar event, particularly building on the theme of previewing the following year’s collections.”
