We tackle sublimated football shirt designs, this season’s hot festivalwear trend and our July 2025 issue’s ‘Decorated products of the month’
Football shirts are no longer just a way to declare allegiance to a club: in 2025, music lovers can grab a shirt with a limited edition design from their favourite festival. They need to be quick to score one though – soccer-inspired apparel is a hot trend with even the footballers themselves appearing on catwalks at fashion weeks – and these special festivalwear styles are selling quicker than a ticket to an overly hyped Oasis reunion gig.
The London-based Wide Awake 2025 festival, well-known for its championing of the alternative music scene, teamed up with Meyba, the Spanish sportswear brand with a rich football heritage. Together they created a standout shirt that was described on the festival’s online shop as having “bold visuals, fearless design, and an unapologetically independent spirit. The shirt is a fashion-forward one-off classic”.
The Wide Awake shirt was a collaboration between Spanish sportswear brand Meyba and the festival organisers
A classic football shirt silhouette
Jonathan Jones, the global head of marketing for Meyba, explains: “The design was a collaboration between Meyba and Wide Awake, we wanted to capture the spirit of the festival within a classic football shirt silhouette, with touches of Meyba heritage.
“At Meyba, we’ve been at the forefront of culturally relevant collaborations, blending the worlds of football, music, and fashion in a way that feels both authentic and ahead of the curve. Our work reflects the shifting landscape where football isn’t just played — it’s worn, lived, and celebrated as culture.”
The shirts were classic “football shirt polyester”, he says, with the main design being sublimated while embellishments were created using heat transfer and raised rubber TPU.
Adidas’s colourful Glastonbury Festival shirt
Also scoring a trend-led goal this year was the Somerset-based Glastonbury Festival, with its limited edition, retro-inspired football shirt created in collaboration with Adidas.
According to the festival, the shirt reimagined Adidas’s classic 1980s ‘Ipswich’ template — made most famous by the Netherlands’ 1988 European Championships winning team, with it incorporating visual nods to the Pyramid Stage and the colours of the Ribbon Tower.
It could be customised at the Adidas LDN store and in partnership with Oxfam through the charity’s shop in The Park at the festival; at least £10 from each of the shirts plus all proceeds from shirt personalisation went to Oxfam.
www.wideawakelondon.co.uk
www.glastonburyfestivals.co.uk
