Technical and marketing tips on soft signage printing from Xpres, RA Smart and Roland DG
Top soft signage tips from Grant Cooke at Xpres
- Always use calendar protection paper in the calendar unit. This acts in the same way as silicone application sheets, protecting machines from excess ink being printed onto the heat source.
- For the best finish always use a print profile that best suits the material. The wrong profile may lead to over or under inking.
- Always use the right textile for the application. Knitted textiles generally work best for flag and front-lit displays whereas woven and non-woven textiles are great for backlit. If you are producing soft signage for indoor commercial application make sure you use a textile with a fire rating (B1/M1).
Marketing advice from Magnus Mighall of RA Smart
“Look locally at what’s going on. You’ll very easily come across events that require soft signage; almost every town is having half marathons or 5 km runs. If you think about the local Race For Life or equivalent, there is bags of soft signage, you’ve got your feather flags, you’ve got probably a few traditional flags, the barrier mesh that goes at the start and the finish and then the T-shirts that everyone’s wearing. That can all be done by dye sublimation and is a potentially lucrative area.”
Mark Elvidge, of Roland DG, on the company’s Dye Sublimation Guide
Roland DG has created the Dye Sublimation Guide with Digital Inkjet, which Mark Elvidge, business development manager, scribes as, “a comprehensive resource that provides an inspirational overview of this emerging and exciting market, as well as the many business opportunities it presents. Whether a company is new to the print industry, unfamiliar with the technology or looking for tips to maximise their current investment, the guide will help businesses develop to their highest potential and show readers the range of products possible across a range of markets.”