Fashion designer John Herrera presented a 30-piece collection, inspired by the Great Philippine Eagle and digitally printed with Epson’s textile dye-sublimation printers, at London fashion Week today (Monday 20 February 2017).

John works closely with Epson and uses its SureColor F-series dye-sublimation digital textile printers extensively for the printing of his fabrics. He comments that the collection would have been impossible to create without the Epson printers. “Without them I would have had to paint the designs myself and, with only a month to prepare, it could not have been done,” he explained.

He adds: “This partnership with Epson is very exciting. There are so many things you can do with printing compared to just buying fabric. Before, all collections by designers were created painstakingly by hand. Many of the outfits, such as 3D items that are worn by the models can only be attached by hand, so what was presented on the runway cannot be worn again and again. With digital printing, the clothes in the collection can be worn in real life.
“With digital textile printing, we only use the exact volume of fabric. Instead of wasting five yards of fabric to do a lay out for a dress, we use only one and a half yards of digitally printed fabric. Digital textile printing significantly cuts fabric wastage. Faster, more intelligent, almost zero wastage – that’s what Epson brings to the table.”

Phil McMullin, sales manager, Professional Graphics, Epson UK, comments: “Epson digital textile printing is inspiring more and more haute couture designers to explore the creative and production potential that this technology enables. Now, designers are only limited by their imagination.”

UPDATE 21/02/17: John Herrera was named as Britain’s Top Designer for his collection that was digitally printed by Epson, at London Fashion Week