Dickies Workwear has created an online insight community in the UK called Dickies Ambassadors where tradespeople will be able to let the company know their thoughts on its clothing and footwear, including new designs. Users will also benefit from exclusive offers and competitions.

“One of our core values at Dickies is a focus on constant innovation. This approach has allowed us to remain the global leader in performance workwear and create products that go above and beyond the expectations of those who rely on them,” said James Whitaker, marketing director for Dickies.

Dickies Ambassadors has been launched in partnership with Vision Critical, a customer intelligence software provider. To take part, sign up here: www.dickiesambassadors.co.uk/h/s/6lbYjpWBNXqJEMgZDIqTd0.