Called Screen Print Mastery, it consists of easy-to-follow modules covering screen printing techniques and processes as well as practical advice on managing and growing a screen printing business and marketing.
The Technical Mastery part of the programme provides a quick-start method to get to the first printed shirt as quickly as possible. A troubleshooting section and in-depth technical know-how on every aspect of the production process also ensure that students truly grasp the “why” and not just the “how”.
The Business Mastery part of the programme features seven modules including identifying the mistakes most businesses make and scaling a business. It also offers an in-depth session on Pricing Mastery to help printers determine their prices.
Zuzette Stocking, the founder of Screen Print Mastery, said: “Screen printing can be a challenging and competitive industry but, with the right skills and knowledge, anyone can succeed.
“Our programme is designed to provide a complete education in all aspects of running a screen printing business, from the technical aspects of production to business management and marketing.”
In addition to the training modules, Screen Print Mastery offers the option of one-to-one coaching sessions with its team and monthly live group support calls.
As the platform becomes established, users will have access to a team of experts and a supportive community of peers trained to the same standard. Members can collaborate, share ideas and get advice and feedback on their projects and business.
Zuzette added: “Screen printing is a unique and rewarding business but it can also be pretty hard, lonely and overwhelming. Our programme is designed to provide the education and support that screen printers and small business owners need to succeed and thrive.”
Based in Lancashire and founded 28 years ago, Dalesway Print Technology markets screen printing, pad printing and hot foil printing equipment.