Rob Smith, previously UK sales manager at Wilcom, has been appointed director of Wilcom Europe, the UK-based subsidiary of Wilcom Pty. “The Wilcom International team is excited to have Rob driving the UK region. He’s played an integral part in that territory since 1999 and his experience as UK sales manager makes him well qualified for this trusted position,” said Denis Quaintance, managing director of Wilcom Pty.
“I have witnessed many of the key developments in the embroidery industry over the past 16 years,” commented Rob. “During my time working for Wilcom, I have always viewed them as market leaders in the embroidery software industry. We see a fantastic opportunity to expand further into the online market by utilising the strength Wilcom has through its brand profile and digital footprint. Our new advancements using online and API development tools will allow us to better exploit opportunities through mobile, tablet and various social media channels.”