Is your art department guilty of reusing the same old textures and hackneyed creative designs for client, after client, after client? If so, it’s time to fuel-inject some awesomeness into their work! Send them on a field trip to the local shopping mall to check out what’s on the rack, or at least give them 20 minutes to cruise through some Pinterest boards. You could even invent a special 15-minute contest – winner gets lunch – to come up with the best design that features three random objects in the room, or maybe a client’s logo. Get some fun in there and the results will speak for themselves.
Marshall Atkinson – Atkinson Consulting