“Orion is a well-established brand not just in the schoolwear market but at a professional level too and comes with a strong customer base,” comments Nigel Plenderleith, BMB’s chief executive. “Being able to offer sublimation, teamwear and stock supported product gives Blue Max Banner the ability to compete with the sportswear specialists. Exciting new product developments will be added to the stock-supported range and the colour options will be increased. Our focus will be to keep the creativity associated with the Orion brand and to add our excellent service and delivery capabilities in Trowbridge to bring delivery times and customer service levels to those we currently achieve across the rest of our business.”
Mike Williams transfers with the business as Orion brand manager. Richard Metcalfe, the original founder of Orion Teamwear, and Mark Whiteley will concentrate on their other business interests.