spiro-brochure-coverDriving hundreds of miles, falling off a bike into the icy water of a Lake District river, and stripping down to his underwear in a public car park were all part of the job for professional model Jamie Roche – star of the new Spiro product brochure.

Jamie used his GoPro to record his experience of modelling for the performance sportswear brand in an entertaining vlog. The footage gives an insight into all the hard work and preparation that goes into capturing Spiro’s action photography, and also the fun and antics that the team get up to behind the scenes. Photographer Tim Jervis may not be so quick to agree, having lost a bet (and £10) to Jamie, who was required to don his trunks and plunge into the icy cold waters to win the wager. You can view the vlog on Youtube – it’s guaranteed to raise a smile.

The new Spiro product catalogue featuring Jamie modelling the brand’s new styles for 2017 is available now.