Basic Prints has expanded its digital production capacity with the installation of a second Kornit Apollo direct-to-garment (DTG) system.
The Kornit Apollo is a fully automated high-volume DTG platform that enables end-to-end digital mass production at scale.
According to Kornit, the installation marks a strategic shift for Basic Prints. It supports the UK clothing manufacturer’s “digital-first model”, which has seen it transition the majority of its UK production from screen printing to fully automated digital mass production, Kornit added.
“We have spent more than three decades manufacturing garments for the UK retail market,” commented Kieran Hickey, founder of Basic Prints. “Digital production is no longer an add-on to our business. It is now the backbone of how we operate. With two Apollo systems in place, we can deliver industrial scale with the flexibility modern retail demands. It simplifies our operations, increases speed-to-market, and allows us to support our customers with greater responsiveness than ever before.”
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