Avery Dennison has launched Optica, its first full-service portfolio of end-to-end supply chain solutions to support traceability within the garment industry.

It draws on Avery Dennison’s expertise and technology such as radio frequency identification (RFID) smart labels to allow factories and brands to bring greater control and visibility into manufacturing and supply chain data.

Optica allows them to take a proactive approach and make more informed decisions that help reduce waste, minimise inventory loss, boost profitability and strengthen partner and consumer trust.

It also helps address regulatory changes, enable compliance and can be integrated into digital product passport (DPP) initiatives.

The Optica platform’s materials traceability enables verifiable tracking and transparency of the upstream supply chain. It allows clients to create a “bill of material” containing product origin and composition on item-level and to link transactional documents and compliance certificates along the product journey.

On-demand labelling allows for responding to last-minute label needs. It enables the right balance between ordering labels from a central location and the ability to print and encode labels on-site, driven by one online platform and data management system.

The platform’s packing verification reduces inventory problems and mitigates disputes from inaccurate shipments. It allows factories to finish, pack and validate content against the packing plan to improve accuracy.

Scan results are consolidated in Avery Dennison’s atma.io connected product cloud where they can be viewed in the factory dashboard to provide a critical traceability read point for goods leaving the factory.

Inbound and outbound verification minimises inventory loss and optimises claim management. It enables item-level order accuracy in a highly automated, low-touch, high-volume warehouse and distribution centre environment. It automates rejections and fixes discrepancies efficiently, with a tailored dashboard to increase visibility.

Sergio Shmilovitch, vice president for strategy, mergers and acquisitions, and solutions at Avery Dennison, said: “Lack of visibility costs the industry billions each year and erodes trust between partners and consumers. By connecting the physical to the digital, Optica makes on-demand visibility and real-time data possible, helping brands optimise their operations, reduce their risks and improve their sustainability performance.”

Avery Dennison’s products and solutions include labelling materials, RFID inlays and tags, software applications that connect the physical and digital, and a variety of products and solutions that enhance branded packaging and carry or display information to improve the customer experience.

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