ImagesMagUK_September_2022 02 images SEPTEMBER 2022 SHOP TALK 04 Editorial 08 Print Shop Pooches #82 Milo from Studio Print Press 12 Decorated product of the month 18 Readers‘ choice 76 Up close & personal Ziggy Hill of Monster Press NEWS HUB 06 Industry news GK Marketing appointed distributor for KTK screen printing machines, digital embroidery to feature in new BBC TV series, and John Lynch named industry’s international person of the year KNOWLEDGE BASE 28 The Business Clinic How to create a brand for your business, and the power of influencer marketing 30 Digital helpdesk Emily Crane, product expert at Xpres, scrutinises the potential in this year‘s Christmas sublimated gift market 32 Anatomy of a print This clever half-and-half T-shirt by TOTShirts joins together a direct-to-garment print with a screen print to demonstrate the benefits of both processes to customers 36 Back of the net Images talks to industry insiders about the 2022 Fifa World Cup and how decorators can score a win with football-inspired campaigns this winter 40 Connected shirts Jeremy Bauer, global commercial director of Embelex at Avery Dennison RBIS, discusses why sportswear brands are jumping on the trend for smart technology 64 Sep by sep Roger Wambolt explains how to use CorelDraw Graphics Suite for screen print colour separations 67 Faux embroidery for print Erich Campbell tackles the tricky task of creating a great print featuring realisticlooking embroidery 70 Level up Marshall Atkinson applies some gaming logic to help your business get to the next level 72 Ask Tony Tony Palmer responds to Gareth Jones at THG, who asks: “We have been working on creating a photo-like print using a four-colour process on dark garments and are looking to improve quality consistency. Would Tony be able to give us a run-down on the process?“ PRODUCT FOCUS 38 World Cup winners Top industry suppliers recommend brandable products to get your World Cup campaign started 44 Don’t sweat it! Versatile and always on trend, hoodies and sweatshirts offer the perfect canvas for your customers’ bold branding or unique designs. We round up decorator-friendly options from leading brands 54 Direct investment Direct-to-garment printing is still the go-to option for many decorators who are servicing the buoyant personalised apparel market. We review the latest developments in equipment and machinery from highvolume DTG printers to hybrid DTG/DTF systems 60 Telling it like it is: DTG printers Two garment decorators tell us how their DTG printers are working out for them 62 Ready to go... from head to toe Accessories offer your customers additional branding opportunities and are excellent for generating add-on sales. Check out these brandable options INDUSTRY SPOTLIGHT 34 Make a Swish We visited Swish in Edinburgh which has expanded beyond retail to garment printing and fulfilment 50 All aboard the Aeoon Xpres Images visits the new showroom for Aeoon directto-garment machines at the headquarters of its new UK distributor Xpres 52 Bridging the gap We attended Amaya Sales UK’s DTG Breakthrough Event at its Nottingham showrooms for the UK unveiling of the new mid-industrial Polyprint NG130 DTG printer, which promises non-stop production in high volumes CONTENTS 42 38 30 44 32 60 72 50