ORGANIC & RECYCLED APPAREL 46 images JUNE 2024 No Sweat’s NS01 Light Unisex T-Shirt offers a classic, jersey-style ringspun tee made from a soft, 100% certified organic cotton fabric. It’s also 100% union-made, by workers from a women-led trade union in India. Jack & Jones // Produkt: Blank Classic Unisex Tee Well-known fashion brand Jack & Jones might be a new name in the wholesale market but its parent company, Bestseller, has been in the apparel game for nearly 50 years. It has used that wealth of experience – and data – to design Jack & Jones // Produkt’s 100% organic cotton Blank Classic Unisex Tee (PD001), explains Corra Anderson, marketing assistant at Prestige Leisure UK, the brand’s UK wholesale distribution partner. “As a fashion brand, they wanted to bring something the industry has never seen before, creating blank garments that reflect styles and colours that are more fashion-forward and sustainable,” Corra says. She continues: “The PD001 was designed with a focus on the quality and weight of the fabric. At 180gsm and 100% organic cotton, this garment creates a super-smooth printing surface. Vigorous tests have been done on the range, and feedback has been excellent. This garment along with the rest of the range is suitable for all print and embroidery techniques.” Customers who have their ownlabel fashion brands will be especially interested in the PD001 due to the range of styles, colours and fits being based on bestselling styles from Jack & Jones, predicts Corra. However, she also believes that this T-shirt will suit any market or sector, and is looking forward to seeing how different customers use it. Corra advises anyone who is marketing the PD001 to remember the importance of evoking an emotional connection with customers by highlighting the environmental and aesthetic benefits of choosing organic fabrics. She recommends: “Emphasise how these T-shirts contribute to a healthier planet and offer unique, stylish designs.” J PRODUCT SPOTLIGHT J Fashion brands will be especially interested in the PD001, says Prestige The Print Me Eco Polar Bear from Mumbles is made from 100% recycled polyester derived from post-consumer PET plastic bottles. It features plush white fur with a specially designed, flatter surface on the tummy, which is ideal for both sublimation and vinyl printing From Premier Workwear, the Recyclight Chef’s Shirt and Recyclight Chef’s Cargo Trousers are made from GRS-certified, 100% recycled polyester. The lightweight shirt has a banded collar with a press stud fastening, whilst the slim-leg trousers come with multiple cargo pockets and optional turn-up cuffs. The Iconic 150 T from Fruit of the Loom is available in athletic heather, an eco-friendly colourway made from a blend of 90% ringspun cotton and 10% recycled polyester. The 150gsm T-shirt comes in a modern fashion fit with a round neckline.