BEAUT I FULLY BOUT IQUE DECEMBER 2022 02 images DECEMBER 2022 SHOP TALK 04 Editorial 08 Print Shop Pooches #85 Harley from Digital Designs NI 12 Decorated product of the month 20 Readers’ choice 72 Up close & personal Dominic Bunce of David Sharp NEWS HUB 06 Industry news Xpres acquires rights to Adkins heat presses, TV appearance for Ohm Clothing’s embroidery, and Vastex adds new venting option for entry-level dryers KNOWLEDGE BASE 26 The Business Clinic What to do if an employee is stealing from your company, and a helping of festive social media cheer 28 Anatomy of a print Nicholas Fiorucci of Charm City Screen Print in Maryland, US breaks down the production of the very first spot process job he separated manually 32 Ask Tony This month, Dan Whiteland from Broadside Screen Printing asks: “What specifically causes pinholing when printing on an underbase and how do you avoid it?” 40 Green means...? We ask brands what ‘sustainable’ really means, how the recession will affect sales, and what first step decorators can take to help clean up the industry 64 Picture perfect Have you been asked to recreate a photo in thread? Dominic Bunce of embroidery digitiser David Sharp offers a clever solution 65 Joining up In part two of his piece on how to embroider large designs, award-winning embroiderer David Morrish of Kingfly shares his approach to the hooping process 68 Expanding your eye for embroidery Learn how to take your digitising to the next level with this guide from Erich Campbell PRODUCT FOCUS 44 Eco-apparel is always in style! With the climate emergency hitting the headlines this year, we review eco-friendly garments for 2023 52 Wear it with fit-nesse! Get warmed up for January’s annual fitness boom by selecting the top brandable garments and accessories for your customers from our sporty line-up of the latest gym and fitnesswear 54 A cut above the rest! Ideal for custom accessories, gifts and more, our round- up of top laser cutting and engraving options will help your business offer personalisation with precision 59 Telling it like it is A personalised gifts company reveals how its laser cutter and engraver is working out 60 The gift of giving From merchandise and presents to everything in between, business is booming for gifts, trophies and promotional products. A great option for decorators looking for add-on sales, check out these essential choices from leading brands 62 A new dawn in UV printing Colin Marsh of Resolute explains the advantages of DTF UV for printing business gifts, trophies and promotional products, and the extra sales opportunities it opens up for garment decoration businesses INDUSTRY SPOTLIGHT 34 World Cup winners Images visits Designs Alike, which manufactures, embroiders and dyesublimation prints garments for customers that include international Dance World Cup teams 38 Premium league Minute attention to detail and a drive to understand exactly what decorators want underpin Stanley/Stella’s first UK warehouse operation. We join Sebastien Williams, the brand’s UK sales manager, for a look behind the scenes CONTENTS BEAUT I FULLY BOUT IQUE DECEMBER 2022 36 38 38 62 44 28 64 34

©2022 – Beechfield Brands Ltd. All Rights Reserved. RALAWISE 0800 212 180 | BTC ACTIVEWEAR 0800 012 4542 PRESTIGE LEISURE UK 0800 652 1234 | PENCARRIE 0800 252 248 /ORGANIC B52NOrganic Cotton Waffle Beanie BEECHF I ELD . COM 04 images DECEMBER 2022 Published by: 360 Communications Ltd images magazine, 360 Communications Ltd, 58a Livingstone Road, Hove, BN3 3WL, UK 01273 748482 | Advertising: Editorial: Subscriptions: | Images is available free of charge to UK subscribers Subscribe online: | Update your subscription/contact details online: Publisher/advertising: Jonathan Vince | Features editor: Rachael Glazier | News editor: Mark Ludmon | Publishing assistant: Gaby Bowring | Design/Production: ATG Media | Printing: Stephens & George Ltd | Goat Mill Road,Dowlais, Merthyr Tydfil, CF48 3TD (issn 0966 7512) Opinions expressed by contributors in this magazine are not necessarily shared by the Publisher. Editorial contributions are invited, on the understanding that the Publisher has the right to alter or abridge all such material as he sees fit. While the greatest care has been taken to ensure accuracy, the Publisher accepts no liability for either errors or omissions. DECEMBER 2022 | VOL.31 NO.12 EDITORIAL What’s at the top of your business’s Christmas list this year? Given the economic climate, a large helping of resilience – defined by global management consultancy McKinsey & Company as ‘the ability to withstand unpredictable threat or change and then to emerge stronger’ – would be a welcome stocking filler for many garment decoration companies. Fortunately, this industry has that quality in spades, as evidenced by printers’ and embroiderers’ previous performance in times of recession and, more recently, by your ability to adapt, survive and prosper during the trying times of the past couple of years. One way to build in some resilience is to diversify. For our ‘Decorator profile’ this month, we visited Bev Mapes, owner of Design Alike in Portsmouth. Bev is a business owner who has demonstrated remarkable resilience, both in a personal and professional All I want for Christmas... 1992-2022 capacity, and whose decision to add dye-sublimation printing to her cut-and-sew, embroidery and heat transfer operations has reaped significant rewards (and awards). Laser cutters and engravers can be used to produce stunning personalisation on a wide range of ‘hard’ goods as well as textiles, and are a proven diversification route for textile printers and embroiderers. Check out our review of the very best equipment choices for Images readers from the likes of GS UK, CSI/Epilog, Nova Chrome and Graphtec. We also grab a first look at Resolute’s new DTF UV printer. Colin Marsh explains why the DTF process represents ‘a new dawn’ for UV printing and how it opens the door to more profitable personalisation of popular items such as water bottles and phone cases. ‘Sustainability’ is a complex topic that means different things to different people. In ‘Green means...?’ we ask some of the brands at the forefront of the drive towards a more sustainable apparel manufacturing industry to help us define sustainability and to advise on how decorators can become more sustainable themselves. One of the contributors is Beechfield Brands, which deserves special mention in this season of goodwill and giving: the company has announced that it is now donating 1% of turnover from all of its brands to environmental causes via 1% for the Planet. I hope you enjoy and benefit from this issue, and wish you and yours a very merry Christmas and a happy, healthy and resilient 2023 from all at Images. Jonathan Vince Wishing you a merry Christmas and a happy, healthy and resilient 2023 from all at Images. Take it away, Santa... REGISTER Subscribe now to receive your own free monthly copy of Images: UPDATE YOUR CONTACT DETAILS Working from home? Moved to new premises? Update your details online: 1992-2022 What I love about Images is the wealth of information contained in there for the print and embroidery industry. The whole magazine is packed full of goodies. The potential to collaborate with other companies has been particularly great for me. Ola Adeyemi, Ripples Print

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INDUSTRY NEWS 06 images DECEMBER 2022 Follow the links to the news stories online Xpres buys rights to Adkins heat presses Print equipment specialist Xpres has acquired the rights to manufacture and distribute Adkins heat presses globally. The acquisition, which includes all intellectual property, builds on Xpres’s long-term distribution partnership for the range of heat presses. It follows the news over the summer that manufacturer A Adkins & Sons, based in Hinckley in Leicestershire, was due to cease trading after 83 years of operation. Under the terms of the deal, Xpres has purchased all of Adkins’s “considerable” stocks of presses and spare parts, which will allow it to offer continued supply and support to Adkins’s global network of distributors. Miles Carter, CEO of Xpres parent company Charterhouse Holdings, said: “We’re delighted to welcome Adkins to our in-house brand portfolio. Adkins presses are iconic and revered for their outstanding performance and durability. “This deal will ensure continuity of supply and service both for Xpres customers and the wider community of loyal Adkins users.” The entire range of Adkinsmanufactured heat presses is available via Xpres’s website, and a new, revised Adkins website will be launched shortly. The Adkins Beta Maxi Heat Press BE Uniforms wins Scottish Borders business award BE Uniforms has been named family business of the year in awards run by Scottish Borders Chamber of Commerce. It was among 11 organisations recognised in the Scottish Borders Business Excellence Awards, which cover the south-east Scottish region including Galashiels, Hawick, Peebles, Selkirk, Kelso and Jedburgh. BE Uniforms, also known as Border Embroideries, was founded in 1989 by Billy and Shirley-Anne Smillie. Since last year, the company has been run by their sons, Ross and William Smillie. Pictured left to right: Callum Ferguson, a senior relationship manager at main sponsor Royal Bank of Scotland; Ross Smillie; Yvonne Baird, director of award sponsor Runningburn; sponsor Jim Baird; and William Smillie Direct Textiles + Bags acquires ARC Textiles Direct Textiles + Bags (DTB), the garment and bag supplier and decorator, is continuing its growth with the acquisition of one of its suppliers. It has bought Leicestershire-based ARC Textiles, a specialist in digitally printed textiles, to meet rising demand for transfer print – part of its strategy to expand its expertise in branding across clothing, bags and general promotional items. Alan Chidgey, owner of ARC Textiles, has come on board as part of the acquisition to lead the development of DTB’s new digital offering including further expansion of the TranSmart brand of directto-paper (DTP) sustainable digital transfers. DTB’s commercial director, Clive Allcott, said: “The synergies of products and staff will significantly enhance our opportunities to serve our customers going forward.” The acquisition follows DTB’s investment in increasing capacity at its site in Lincoln where new machinery includes a 10-head iQ Oval screen printing machine from MHM Direct GB. ARC Textiles owner Alan Chidgey has joined DTB

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INDUSTRY NEWS 08 images DECEMBER 2022 PRINT SHOP POOCHES #85 Harley Whether it’s pedigree pups or mangy mutts, decorators’ dogs are valued members of staff at embroidery and print shops from Barking to Furness. This month we have Harley from Digital Designs NI in Banbridge Full name: Harley Breed: Cockapoo Age: Seven years old Time at company: Seven years Job title: Customer services Job description: To meet and great all of our customers as they arrive at Digital Designs. Special skills: Harley is quick to let us know when a customer has arrived and if they own a dog or not. Favourite colour: Our brand colour is orange – #f95000 is our HEX colour code. We are very passionate about our branding here and orange is all Harley knows. Follow us on Twitter @imagesmaguk TV role for Ohm Clothing’s embroidery work The spotlight has been turned on Ohm Clothing’s embroidery work which has a recurring role in BBC TV series Am I Being Unreasonable? The Swindon-based company provided decoration for school uniforms worn by the children, including one of its leads, Lenny Rush, in the twisting dark comedy written by and starring Daisy May Cooper and Selin Hizli. It ran on BBC One in September and is now on BBC iPlayer. Jemma Brown, director of Ohm Clothing, said: “They were filming in the area and needed a 24-hour turnaround. They provided the goods from a well-known national retailer. We rarely say no to things and will always try and find solutions to a customer’s requirements.” Lynka adds print-on-demand division as it marks 30 years European garment decorator Lynka has launched a new division dedicated to print and embroidery on demand as it celebrates its 30th anniversary. The new division, which is called Podiom, builds on Lynka’s moves towards becoming a print-on-demand (POD) manufacturing and fulfilment hub for Europe, expanding and developing these services “in a more strategic way”. Based in Kraków in Poland, Lynka unveiled its plans for Podiom at its 30-year anniversary gala celebration at the Sheraton Grand Hotel in Kraków, bringing together more than 150 clients, suppliers and other “friends of Lynka” from across Europe and the US. Highlights of the celebration included an award for Supplier of the Decades, which went to Roger McHugh and the team at Beechfield Brands, and the Supplier of the Year 2022 award going to Laurent Marceau of clothing brand Kariban. Lenny Rush, one of the stars of BBC One series Am I Being Unreasonable?, wears school uniform embroidered by OHM Clothing [BBC One/Boffola Pictures/Lookout Point] Selin Hizli, Ruben Catt, Lenny Rush and Daisy May Cooper in BBC One series Am I Being Unreasonable? [BBC One/Boffola Pictures/Lookout Point] The print-on-demand production area at Podiom in Kraków Harley has totally mastered the art of looking stylish while working

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INDUSTRY NEWS 10 images DECEMBER 2022 Xpres adds eco-friendly vegan transfer film Eco Flex Garment print supplies specialist Xpres has added to its transfer film range with its first vegan and environmentally friendly option, Eco Flex. It is a self-adhesive zerosolvent and zero-PVC waterbased PU heat transfer film that is available on an ecofriendly paper carrier. Applicable on all types of textiles, Eco Flex can be transferred at temperatures as low as 130°C for just 10 seconds. At 80 microns, the thin and elastic material comes in a matt finish and is soft to the touch, easy to weed and can be washed up to 60°C. Eco Flex is available in 21 colours from white, reds and blues to fluorescent blue, green, pink and yellow. The film is available in rolls 50cm wide by 25m, five metres or one metre. Garment print specialists sign up for Sign & Digital UK The first exhibitors were announced in November for next year’s Sign & Digital UK exhibition as visitor registration opened. Amaya Sales UK, Roland DG, Epson UK, TheMagicTouch GB, Soyang Europe, Trotec Laser and Graphtec GB are among the companies confirmed for the show when it returns to the NEC in Birmingham from 21 to 23 March 2023. Sign & Digital UK (SDUK) is the annual trade show for signmaking, display solutions and digital printing including garment and textile printing. Visitor registration is now open at www. BS Embroidery Plus This intricate embroidery of the HMS Jupiter F60 was created by BS Embroidery Plus in Liskeard, Cornwall. Visitors arrive at Sign & Digital UK 2022 at the NEC in Birmingham On-demand garment printer adopts Coloreel thread colouring Coloreel, which provides instant colouring for embroidery thread, is being adopted by a garment printer with bases around the world including the UK. The technology, distributed in the UK by AJS, is going through the “beta phase” at Printful, which specialises in on-demand printing and embroidery of clothing and other products, making it available to only a small number of its customers before rolling it out. Torbjorn Back, CEO of Coloreel, said: “Through the new and unique possibilities in design and efficient on-demand production of embroidery, Coloreel offers Printful customers additional business and value-creation opportunities.” DECORATOR REPORT Xpres has introduced vegan and eco-friendly Eco Flex Printful is testing Coloreel thread-colouring technology Read our full-length Decorator Reports online:

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INDUSTRY NEWS 12 images DECEMBER 2022 Follow us on Facebook: @imagesmaguk You may have spotted that Images is rather keen on our canine friends. So, what better way to round off 2022 than with a fabulous dog embroidery? Tee Tree Group embroidered a range of durable and comfortable garments for Norfolk-based Dog Soldiers K-9 Walking Services to keep the staff warm and dry in all seasons. The hoodies and tees were in combat green, which made the logo even more striking, say marketing manager Jenny Tang and new business manager Sally Adams. The digitising was outsourced to a UK-based digitiser, which was then tweaked using the company’s inhouse digitising software. The 18 AWDis hoodies, 24 Sol’s and Gildan T-shirts, and two Regatta waterproof coats were embroidered on a Happy Japan eight-head machine using Madeira threads, including a neon orange thread, along with a tearaway backing. The logo comprised 28,714 stitches and 15 different colours. “The main challenge it presented was the large number of thread changes in the main badge,” say Jenny and Sally. The client, they report, “loved it”. DECORATED PRODUCT OF THE MONTH Fashion collection showcases high-tech patches A new fashion collection from Japanese designer Jun Takahashi showcases Avery Dennison’s Embelex service, which provides high-definition embellishments. The Undercover collection of suits, jackets and coats, combining streetwear with high fashion, incorporates famous scenes from Alfred Hitchcock films such as Psycho. They have been made with full panels of high-definition, digitally-woven fabrics as well as highly detailed patches created by Embelex. The combat green of the AWDis hoodie is a strong contrast to the striking logo Ready for it to rain cats and dogs Gots strengthens organic cotton rules to fight fraud The management of Gots, the Global Organic Textile Standard, has pledged to tighten the rules for cotton producers and suppliers to crack down on fraud in the supply chain. Gots has announced that it is “significantly” raising its requirements for cotton gins seeking to be certified, on top of existing checks and balances which are already performed throughout every processing stage. It is introducing a compulsory farm-gin registry for all farms and farm groups whose certified raw material enters the Gots system, including information on farm yields. The registry will be implemented progressively, starting in India. It is also bringing in a new rule that raw cotton cannot travel more than 500 kilometres from the farm to the certified gin. The shorter trade chain will protect vulnerable points and improve the process for buyers. Gots also intends to increase its number of unannounced visits to carry out gin audits where there is a high perception of risk. Gots has been cracking down on fraud after discovering fake organic cotton carrying the Gots certification in the supply chain. In 2020, Gots accreditation body IOAS detected fake Raw Cotton Transaction Certificates (TCs) for cotton coming from India. Cotton manufacturing in Tanzania. Photo: GOTS Jun Takahashi’s designs use Avery Dennison’s Embelex embellishments

20 APR GLASGOW Doubletree by Hilton Strathclyde 23 MAY NEWCASTLE Delta by Marriott Newcastle Gateshead 25 MAY 13 JUN NEWPORT ICC Wales 15 JUN 11 JUL LEICESTER Marriott Leicester 19 SEP NORWICH Sprowston Manor Hotel & Spa 21 SEP HAYDOCK Haydock Racecourse 17 OCT 19 OCT WATFORD Hilton Watford 07 NOV 09 NOV PLYMOUTH Boringdon Park Golf Club THE UK’S PREMIER Print & Embroidery ROADSHOW BARNSLEY Holiday Inn Barnsley SOUTHAMPTON Hilton at Ageas Bowl MORE SHOWS | MORE EXHIBITORS | BIGGER VENUES CROYDON Hilton Croydon BRISTOL Village Hotel Bristol Print & Stitch roadshows are organised by Stocks Sewing Machines Ltd. For more information, visit or contact Stocks on 0113 242 9378 | Register free to attend your local show Open 9am - 4pm Free parking & refreshments

INDUSTRY NEWS 16 images DECEMBER 2022 Garment workers’ rights overseas ‘worse’ since pandemic The rights of workers in clothing factories in India, Bangladesh and other countries in southern and south-east Asia have got worse since the start of the Covid-19 pandemic, according to a new report. A survey by the Business & Human Rights Resource Centre found that nearly two thirds (61%) of respondents reported the situation for freedom of association and collective bargaining had worsened. Almost half (48%) revealed an increase in discrimination, intimidation, threats and harassment of trade union members. The Business & Human Rights Resource Centre interviewed 24 trade union leaders and surveyed 124 union activists and labour advocates in Bangladesh, Cambodia, India, Indonesia and Sri Lanka where manufacturers supply many of the garments sold and decorated in the UK. The report outlined how union leaders continued to face discrimination, threats, violence, false charges and arrests, with factory owners persistently using Covid-19 as a pretext for these attacks and other attempts to suppress organising efforts and suspend collective bargaining agreements. Go to to read the report. Pro-Ad looks ahead as it marks 40 years Pro-Ad, the distributor of branded clothing and promotional merchandise, is resurrecting its annual show as part of its 40th-birthday celebrations. Based in Morpeth in Northumberland, the company is planning a series of activities to mark the milestone anniversary after it was set up by Carlo Nardini in 1982. The company, which is still run by Carlo with his wife Helen and their son Loren, will hold its annual merchandise show in March 2023, the first since the pandemic, and is also organising a celebratory dinner as well as raising funds for local charities to mark the birthday. Pro-Ad continues to grow, with its workforce about to expand from seven to eight, and has a reported annual turnover of £1.5million. Workwear brand Ørn achieves Carbon Neutral goal Workwear manufacturer Ørn International has achieved its goal of officially becoming “Carbon Neutral” as part of efforts to become a truly sustainable business. The company, based in Buckingham in the UK, has hit its target of no net release of carbon dioxide through carbonoffsetting projects in India. It has offset 100 tonnes of CO2 by providing improved energy-efficient cooking stoves to socially deprived communities in India. Ørn has offset another 100 tonnes through energising solar power in India, and another 100 tonnes have been offset through the Sonawade Small Hydro Power Project – a small hydro power project in the Sangli District of Maharashtra. Achieving Carbon Neutral status is part of Ørn’s longterm sustainability strategy, driven by its “Sustainability Conversion Project” where it evaluates all areas of its operation that impact negatively on the environment. Ørn’s sustainable workwear collection EarthPro was launched last year Visitor registration opens for P&P Live 2023 Visitor registration opened in November for Printwear & Promotion Live! 2023 as big names in garment decoration prepare to return as exhibitors. The show, which next year will have the tagline of “Explore, Discover, Expand”, will run at the NEC in Birmingham from 26 to 28 February. With 100 stands on the floor plan, the 2023 show will feature familiar names such as equipment specialists Amaya Sales UK and Xpres and clothing suppliers Ralawise and Stanley/Stella. The organisers are also lining up speakers for the show’s two Seminar Suites, The Decoration Advice Suite and The Knowledge Centre, which will cover topics from transfer printing to social media. Visitors line up for Printwear & Promotion Live! in April 2022 The cover of the Business & Human Rights Resource Centre’s new report Helen, Loren and Carlo Nardini View daily news updates at:

© 2022 – Beechfield Brands Ltd. All Rights Reserved. BEECHF I ELD . COM /RECYCLED B244RRecycled Fleece Pull-On Beanie BTC ACTIVEWEAR 0800 012 4542 | PRESTIGE LEISURE UK 0800 652 1234 PENCARRIE 0800 252 248 | RALAWISE 0800 212 180 18 images DECEMBER 2022 INDUSTRY NEWS Stay in the picture with our Instagram feed: @imagesmaguk Alex Saltonstall, formerly part of the management team at home goods group Wayfair, has taken over as chief executive officer at print-ondemand company Printful. He was general manager of partner operations at Wayfair, one of the world’s largest home goods retailers with $13.7 billion in revenue in the last fiscal year, and general manager of its logistics arm CastleGate. His appointment follows the departure of Dāvis Siksnāns who co-founded the business with Lauris Liberts in 2013. Intertim CEO Zane Levsa will remain as Printful’s chief operating officer and a board member. A new team is set to take over the helm of the Independent Print Industry Association (IPIA), led by new chairman Charles Rogers. Charles, who is managing director of print specialist Portland Media, will work alongside new vice-chair, Alasdair Browne, director of Luton-based trade printer Abbot Print. Graeme Smith, who has been a council member since 2013 and chairman since 2020, will move over to become president of the IPIA, taking over from Mike Roberts. They took on their new roles on 1 December at the IPIA’s Recognising Excellence Expo, which featured a networking lunch, gala dinner and awards alongside the AGM. Changes to the association’s council leadership also took effect the same day. ColorGate, a provider of software, services and tools for colourcritical digital printing, has strengthened its sales team with textile specialist Marius Schostok. He brings many years of practical experience and expertise in digital textile printing, especially in directto-garment (DTG) and associated workflow solutions. At ColorGate, Marius will focus on Textile Productionserver, which is said to enable high-quality colour and print on nearly all relevant DTG systems. The technology also provides options for connection to production and ecommerce workflows. ColorGate has also appointed Guido Haeussler to the sales team to focus on Packaging Productionserver. He brings over 30 years of industry experience and a technical focus on wide-format printing and packaging printing. Shirt Lab, which provides live educational events for garment decorators, has added Ali Banholzer to its team of owners. Ali owns Wear Your Spirit Warehouse, a company based in Huntingtown in Maryland in the US that specialises in clothing and promotional products for schools, B2B, the military, the emergency services and governmental agencies. She was one of the 2020 Women in Screen Printing winners in Screen Printing Magazine. She joins Tom Rauen and Marshall Atkinson as an owner of Shirt Lab, which was founded by the two men in 2018 to provide education on sales, marketing and operations for garment decorators. CHANGING FACES Alex Saltonstall Marius Schostok Ali Banholzer Charles Rogers DuPont increases manufacturing capacity for water-based inks DuPont has completed investment in its manufacturing facilities to increase capacity for its Artistri water-based pigment inkjet inks internationally. The US-based group, which produces digital inkjet inks for applications such as garment and textile printing, carried out the expansion in manufacturing at its plant in Fort Madison in Iowa. Tucker Norton, general manager for Artistri Digital Inks at DuPont, said: “With this capacity increase, we’ll be better able to respond to customers around the world and the growing demand for pigment inkjet inks.” Artwork for DuPont Artistri inks Blue Frog Embroidery This stunning 142,000 stitch tractor embroidery was created by Blue Frog Embroidery in Brighouse. DECORATOR REPORT


INDUSTRY NEWS 20 images DECEMBER 2022 Check out our Instagram Stories for the latest industry news @imagesmaguk Want to know what your industry colleagues really think of the garments and accessories they decorate? Each issue, one reader tells us why they rate a particular product Jason Ross, owner of Brand88 Print & Design in Newquay, says his favourite product to decorate is the Creator T-Shirt (STTU755) from Stanley/Stella. “Sustainability is so important to many of our customers and using a brand that offers organically sourced, 100% cotton that prints beautifully is fundamental,” says Jason. At 180gsm, the Creator is also strong enough to hold embroidery, he adds. The unisex T-shirt is available in a wide range of great colours, notes Jason, and comes in an extensive size range of 2XS-5XL in some (not all) of the colours. “Many of the surf and leisurewear brands request this tee as the quality is so good, and it can be embellished with some great designs and illustrations using screen print, direct-tofilm or embroidery.” READERS’ CHOICE Brand 88 decorated Stanley/Stella’s Creator tee for apparel company Hoy Lifestyle Vinyl Bear These bold T-shirts were printed by Vinyl Bear in North Wales for The Boardroom Climbing Centre. Embello awards £10,000 of services to Birmingham charity A Birmingham-based cancer support charity has won £10,000 of services from branded garment and merchandise specialist Embello in a competition. Help Harry Help Others will use the money to create branded merchandise and provide thank-you gifts to service providers and supporters as well as to produce official merchandise for the 2023 Birmingham Walkathon in April. It was one of hundreds of charities that applied to the Brum:SOS project which was run by Embello, based in Tamworth in Staffordshire. The charity was set up by Harry Moseley before he died of cancer in 2011 at the age of only 11. His mother Georgie built on this, and Help Harry Help Others now supports families living with cancer and raises funds for brain tumour research. Left to right: Embello director Kyle Raffo, Georgie Moseley from Help Harry Help Others, and Embello marketing executive Alicia Hulland Banner moves closer to switching all schoolwear to eco Schoolwear group Banner has announced that it is transitioning its whole Aptus sportswear brand to sustainable fabrics for 2023, as reported in our Schoolwear Show review in the November issue [ Schoolwear-Show-22]. Every garment will be made using polyester from recycled plastic bottles, including the new Aptus Sports Bra, which Banner says is the first fully reversible sports bra made from sustainable fabrics designed specifically for the schoolwear market. The move to make all Aptus garments from sustainable fabrics brings Banner closer to its goal of transitioning 100% of its garments to “eco” by 2025. The company has also launched its new website, at, for garment decorators and retailers to explore and learn more about the brand, product ranges and the company’s sustainability journey so far. Aptus on the Banner stand at The Schoolwear Show DECORATOR REPORT

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INDUSTRY NEWS 22 images DECEMBER 2022 Find our digital editions online: Human rights report points to flaws in audits of suppliers Social audits and certifications are not enough to prevent and remedy labour rights abuses in clothing supply chains, says a new report from a human rights watchdog. Human Rights Watch called on companies to be “smart” and do more “due diligence” over human rights such as working conditions when selecting a supplier. Its 28-page report, titled Obsessed with Audit Tools, Missing the Goal: Why Social Audits Can’t Fix Labor Rights Abuses in Global Supply Chains, highlights flaws in the current systems of certification, including apparel. Gildan posts ‘strong’ results despite cost pressures Gildan has declared “another strong quarter” despite inflationary pressures, softening demand and a levelling-out in profits. It reported record third-quarter sales of US$850 million (£757 million) for the three months to October, a rise of 6% year on year. Lower gross margins, impacted by inflationary cost pressures, meant that adjusted profits remained steady at $252.2 million (£224.5 million). The strongest part of the business was its core activewear sales, which were up 13% to $742 million (£661 million). Vastex adds new venting option for entry-level dryers Vastex International has introduced a new option for its entry-level D-100 and D-1000 dryers to provide an alternative way to remove excess moisture and fumes. The two models – the smallest conveyor dryers produced by Vastex – are now available with Powered Exhaust, both on new units or as a retrofit kit on existing units. It allows for the exhaust hood to vent from the top of the dryer for maximum flexibility in ducting to the outside of the print shop while also significantly reducing noise. Mark Vasilantone, president of Vastex International, said: “The powered exhaust hood pulls fumes and hot air away from the operator’s environment, making these compact dryers ideal for working in confined spaces, especially when curing directto-film adhesives.” Avery Dennison supports grassroots football Avery Dennison has designed and supplied kits for two teams, Manchester Laces and South London Laces, as part of its support for women’s and non-binary people’s football at a grassroots level. In addition to the sponsorship fee, Avery Dennison has worked with the teams and partner organisations to design new home and away kits. The shirts feature premium trims from Embelex, Avery Dennison’s service providing embellishments for clothing. Avery Dennison Embelex branding is featured on the shirt sleeves. The company is also donating the front-of-shirt sponsor logo space for Manchester Laces to football podcast Stadio and for South London Laces to digital football platform Versus because both businesses have authentic connections to their communities. South London Laces football team in their Avery Dennison Embelex kit The Vastex D-100 dryer with optional Powered Exhaust hood Glenn J Chamandy, president and CEO of Gildan Activewear

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INDUSTRY NEWS 24 images DECEMBER 2022 Follow us on Facebook: @imagesmaguk GoCustom Clothing grows print on demand with acquisition GoCustom Clothing has acquired the Imprinted brand and its assets to help it meet increasing calls for print on demand. Imprinted, which was previously owned by 5 Digital and based out of Bolton in Greater Manchester, is being consolidated into the GoCustom Clothing dropshipping print-on-demand business with immediate effect. With a large factory in Ludlow in Shropshire, GoCustom Clothing offers a range of garment customisation techniques including embroidery, screen print, direct-to-garment (DTG) printing and vinyl transfer. Managing director Angus Mitchell said: “We have seen significant growth of print-on-demand clients for several months. Bringing Imprinted under the GoCustom brand allows us to scale up our operation to meet the increasing demand.” Garment printing on a Kornit Avalanche HD6 at GoCustom Clothing’s factory in Shropshire Promotion & Branding Show to return with more locations GS UK is to take the Promotion & Branding Show to even more locations next year after the success of the event in 2022. It returned to a full schedule across the UK and Ireland this year for the first time since the start of the Covid-19 pandemic, reporting “positive interest and high visitor levels” at all eight shows. The company, which supplies embroidery machines and consumables, has hosted the Promotion & Branding Show for over 10 years, bringing together garment suppliers and brands for trade visitors under one roof. It has revealed that it is planning to run even more shows in 2023 at both new and established locations. In 2022, it visited Portsmouth, Bristol, Manchester, Chester, Barnsley in South Yorkshire and Glasgow, plus Belfast and Dublin for the first time. Details of the 2023 shows will be announced soon. The last Promotion & Branding Show of 2022 in Glasgow in late October Kornit Digital updates on sustainability targets Garment print machine manufacturer Kornit Digital has shared its achievements in becoming more sustainable in its production and operations. Its second annual Impact Report reveals that in 2021 Kornit reduced greenhouse gas (GHG) emissions intensity by around 16% in its operations in Israel, the US, Hong Kong and Germany. It reduced hazardous waste intensity by 39% and non-hazardous waste intensity by 57% and recycled 56% of its non-hazardous waste. It eliminated acute toxic amines and achieved a 20% reduction in the level of volatile organic compound (VOC) in Robusto Inkset and a 30% reduction of VOC in Eco Ink/Green. Geiger acquires Hertfordshire promotional product distributor Geiger, the international promotional products company, has expanded in the UK by acquiring Brandam, a specialist in promotional clothing and other merchandise. Based in Welwyn Garden City in Hertfordshire, Brandam was owned by Paul and Gail Copping and has operated in the promotional gifts arena for 20 years. Its portfolio includes T-shirts, polo shirts, hoodies and jackets. Geiger has taken over Brandam’s extensive client base, pledging to continue supporting its customers’ needs for branded merchandise including garments. Paul said: “We are confident that Geiger will continue to offer our valued clients the highest standards of service and the innovative merchandise choices they are accustomed to.” Geiger International managing director Vicky Kinasz with Paul and Gail Copping Kornit Digital artwork champions its message of “Make Better” DECEMBER 2022 images 25 INDUSTRY NEWS NH Distee World This wonderful design is from Distee World’s collection of embroidered Christmas jumpers inspired by Walt Disney. ECO-FRIENDLY WATER-BASED DTF HEAT TRANSFERS Beyond Expectations! DIRECT TO FILM (DTF) CUSTOM PRINTED HEAT TRANSFERS WAT TRADE PRICESW 03301 334991 Construction firm switches to stylish hi-vis workwear Construction company Laing O’Rourke has partnered with uniform specialist Jermyn Street Design to develop new workwear inspired by Formula 1 pit crews. The premium clothing range will provide Laing O’Rourke employees with their own “kit bag” of items including hi-vis red polo shirts, softshell jackets and charcoal grey cargo trousers. The garments are tailored for men and women and decorated with the company’s branding. They were designed by London-based Jermyn Street Design to offer improved fit, functionality and comfort as an alternative to traditional constructionwear, taking design cues from Formula 1 pit crews. The company has previously created uniforms for Eurostar, Dyson, Ocado and Jet2. Industry summit champions sustainability through technology The clothing industry needs to adapt to survive, and technology must form the backbone of this change, according to speakers at the ASBCI’s Fashion Re:set summit in York in October. An over-riding message at the event was that the industry must work together to effect meaningful change, with fair and equal collaboration that includes suppliers and manufacturers and not just fashion and retail brands. Speakers pointed to digital technologies being an essential component in delivering this change, including new business models such as print-on-demand and sustainability initiatives such as supply chain traceability. Kornit Digital’s Phil Oakley and N Brown’s Angela Gaskell at the ASBCI summit New uniforms by Jermyn Street Design for Laing O’Rourke [Photo: Bronac McNeill] DECORATOR REPORT

BUSINESS DEVELOPMENT 26 images DECEMBER 2022 What should you do if you suspect an employee is stealing from your company? First of all, it is important not to jump to any conclusions: there may be an innocent explanation for whatever has happened and, even if there isn’t, it would be a mistake to make an assumption about who the culprit is. Stealing is a serious matter and should be dealt with in the same way as any other potential misconduct issue: by following the disciplinary process that your organisation has put in place. There are typically three phases in a disciplinary process: an investigation, a disciplinary hearing and an appeal. It is necessary to act reasonably at every stage of the process. Gathering evidence As the name suggests, the purpose of an investigation is to gather any relevant information in order to find out what happened, rather than looking for evidence to support gut instinct. The employee should be informed of the problem as soon as possible, and provided with an opportunity to have their say during the investigation. The investigation should explore all possibilities and gather evidence accordingly, such as emails, inventory logs, etc, as well as interviewing other witnesses and taking notes, etc. It is particularly important to maintain an open mind where facts are disputed, or where witness evidence is contradictory. The investigation could be undertaken by your organisation or you may wish to use external support. If an innocent explanation does come to light during the investigation, no further action is needed. If not, then the next phase is a disciplinary hearing where it will be decided what, if anything, the sanction should be. Reasonableness applies here too. The employee should be treated fairly, such as by being given all the evidence before the hearing, being able to challenge that evidence at the hearing, call witnesses, etc. If possible, each stage should have a different decision maker. Can you sack someone for stealing? Most organisations would regard stealing as a gross misconduct, which means that it is sufficiently serious to justify dismissal. However, the final decision is down to the disciplinary panel after hearing the evidence. The key question is whether the employer’s decision to dismiss was reasonable. If the employee brought a claim of unfair dismissal, the employment tribunal would not be deciding whether the employee was guilty or innocent of what was alleged. Conclusive proof of the misconduct is not required. Nor is it relevant that the tribunal may not have reached the same conclusion as the employer. Instead, the tribunal will need to determine, did the employer believe the employee was guilty? Were there reasonable grounds for such a belief and did the decision to dismiss the employee fall within the band of reasonable responses? How can it be prevented in the future? The ways in which organisations prevent theft vary depending on their industry and culture. Some firms focus on detection by, for example, deploying stop and search methods, or monitoring employees’ emails. Less extreme options would be using software to monitor stock levels or having robust checks and balances in place. The goal is to create an environment where employees are committed to wanting the organisation to succeed and where they would not consider stealing. This could be achieved by encouraging your staff to progress within your organisation and develop their skills. Developing a positive culture would mean that employees would discourage colleagues from engaging in such behaviour, or would advise their employer it was happening, because of a desire for the organisation to thrive. For those who do decide to steal, action should be firm but fair. Expert advice on the business of running a garment decoration company Q&A David Plotkin is the founder of Plotkin & Chandler, which is an employment law and HR consultancy firm that can advise on all aspects of the disciplinary process as well as defending unfair dismissal claims. DECEMBER 2022 images 27 BUSINESS DEVELOPMENT ■ Write for humans! Humans are heavily influenced by emotion, empathy and meaning. To keep visitors engaged on your website, you will need to weave these things into the copy you write. Talk about the benefits of the product more than its features. Focus on what your product can do for the potential buyer, and why your product can do it best. This is what will persuade people to buy. ■ Use accurate, high-quality images Online shoppers are unable to test or physically touch the products on your website so it’s important to pepper your product pages with high-quality images and videos that provide them with the information they’ll need to make their purchase. Try to include:  Multiple images that show each of your products from different angles  Videos that show the product in action  Images and videos that answer common questions It’s best to see search engine optimisation (SEO) as a longterm marketing project. You’re unlikely to see results straight away, but over time, your ecommerce SEO strategy will be rewarded with a stream of high-quality organic traffic. Here are five tips to help you optimise your ecommerce website for high rankings on Google and other search engines: ■ Use structured data to mark up your product pages Structured data gives search engines specific information about a particular web page, helping the search engine to display more detailed results. For example, you could add schema tags to a product page to help Google display the price, average review rating, and other key details right there in the search engine results page (SERP). This helps your website to stand out from other search results. ■ Answer some frequently asked questions Google prioritises high-quality content that meets the user’s needs. Providing helpful answers to common questions about your products is a good way to secure high SERP rankings. FAQs are another feature that can appear under your link in the SERP if marked up using structured data. An insightful and informative FAQ section will give your target user all the information they need, meaning they’ll be more inclined to make a purchase. ■ Collect authentic product reviews Did you know that product pages with customer reviews see 52.2% more conversions than those without? This is because genuine testimonials have a huge influence on our buying decisions. People trust people – it’s as simple as that. Five ecommerce SEO tips to boost your Google rankings Enjoy an early present from us – five top social media tips to carry you and your business through the busy Christmas and New Year period. 1. Make it personal The season is full of heart – don’t try to push sales too forcefully or you’ll lose your audience. People buy from people they like and trust. 2. Trends are great resources Use them for inspiration – but don’t feel like you have to hop on any festive bandwagons for the sake of gaining followers, etc if they don’t feel true to you and your business. 3. Be real Most people are over the idea of a picture-perfect Christmas – don’t feel like you can’t be honest with some of the stresses that come with the season. You can always end on a positive note. 4. End-of-the-year recap Now is a great time to share your favourite content, highlights, experiences, etc from past 12 months. It’s a nice way to reuse content with purpose. Festive social media cheer 5. Don’t forget to take time off The holidays are not all about work. Don’t forget to take a step back if you need to. You don’t have to post every day and scheduling tools are out there to ensure you don’t have to be glued to a screen every day. Leigh-Ann Hewer is an account manager at Carnsight Communications, a PR and communications consultancy based between Bristol and Bath. Carnsight creates strategies and campaigns to showcase brilliant work. They help get businesses noticed by the right audience, at the right time. Joel Dear is from ETrader, one of the industry’s leading suppliers of websites to garment decorators across the UK.